Oceanside, California - Matt Friedman is the co-founder of SUP Think Tank, the company behind the LiftSUP Handles and ConnexSUP. Matt and co-founder Brian Szymanski started paddling prone paddling in 1999 then switched to standup paddling in 2007. They soon realized that something was fundamentally missing from the SUP board transportation equation, and the LiftSUP board handle concept was born.
Website URL: http://supthinktank.com/