23 of our favorite SUP Instagram accounts. Thanks for sharing your adventures with us!

On Thursday, September 28, 2017, the Stand Up Paddle Industry Association (SUPIA) welcomes all businesses in the SUP industry to attend their 5th Annual Industry Edge networking event, a Leadership Summit addressing prominent issues in SUP sports today. Hosted at the Dana Point Yacht Club, the event will bring together leaders from across the industry in an effort to develop solutions to these pressing problems as well as find new strategies for success within today’s retail environment.

With the 8th Annual Supconnect Editor’s Choice wrapped up and the winners announced we here at Supconnect wanted to give you a bit of insight on the deciding factors that led to the choosing of this year’s winners.

After two months of deliberations and intense evaluations we are pleased to announce the winners of the 2017 Supconnect Editor's Choice Awards. After nominating 30 or so men, women, groms and blogs per category, and an abundance of brands and shops in the stand up paddle industry we've finally narrowed down the extremely talented pool of nominees to the final chosen winners.

Each year at the September Surf Expo show Supconnect, along with the AWSI, hosts an Industry Awards Party following the show on Friday. This year however, Hurricane Irma has other plans.

With Hurricane Irma growing and Category 5 winds charging towards Florida, the Orlando Surf Expo is experiencing some setbacks. One of the show’s exhibitors, Surftech, recently announced that they are pulling out of the Orlando expo for safety reasons. Surftech CEO John Vance released this statement early Wednesday morning on Facebook.

NSP is proud to announce its collaborations with coconut water producer Harmless Harvest in the production of its 2018 range of NSP Cocomat surf and SUPs. In this partnership Harmless Harvest supplies NSP with coconut husk waste from its Organic for Life – Social & Fair Trade Certified organic farms.

If you love both golf and paddle boarding and find yourself having to choose one activity over the other, fear no more because Target Golf now combines the two. Created by Brandon Maxwell, Target Golf allows you to play the ultimate off course golf game, all from your SUP.

Cleveland Bigelow was paddle boarding at Marconi Beach on Wednesday when a shark attacked his paddle board in only three feet of water. Thankfully the shark only took an exploratory bite on his board, and knocked the 69-year-old paddle boarder off of his board.

It’s been a month since a diverse group of ocean lovers descended on a beautiful coastal town in Italy for the inaugural Protect Blue event. The gathering took place alongside the Green Surf Festival and it’s aim was to bring together key players within the SUP industry to discuss how best we can lead the way when it comes to sustainability.

For years Surftech surfboards and paddle boards have featured a number of more sustainable materials and is proud to announce the partnership with nonprofit Sustainable Surf to verify our boards as ECOBOARDS.

Standup for the Cure brings paddle boarding fun to Lake Sammamish State Park on August 26 in its first benefit for Susan G Komen Puget Sound.