We love that brands share their awesome content on Instagram for all of us to see because you best believe we have been looking! Below we’ve made a list of our favorite stand up paddle board brands that we think are worth following on Instagram.

In a sport where participation is practically split down the middle between men and women, women many times get the short end of the stick in all areas of the sport. While much of the SUP industry has started to take notice of this fault there are a few brands who are leading the way when it comes to catering to the females of our sport. Here are 6 brands who have embraced female athletes and are designing products specifically with them in mind.

This week at the annual Outdoor Retailer show in Salt Lake City, Utah, Supconnect announced the 2017 Gear of the Year Awards winners from our 8th Annual Supconnect Editor's Choice Awards.

If you were on the fence about whether or not to take your yoga practice to the water, after watching this short film your decision will surely have been made. The video titled, “Stand Up Paddle Board Yoga: ‘No calm sea ever made a skilled sailor’” was produced by Wanderlust and is visually stunning to say the least. To sum it up, it features everything we love about SUP Yoga.