New company, Hornet Watersports, gives you the opportunity to create a custom paddle, whether it be with the logo of your company, or just a cool graphic that looks awesome!

Fin Sciences (FSI) announces a new line of SUP, longboard, and shortboard fins that feature scientifically proven technology never before utilized in board fin design.

Rediscover your roots with the brand new Naish Surfboard Series, a result of our collaboration with legendary surfer and shaper, Gerry Lopez.

Boardworks SUP to Debut at 2014 Paddle Expo with System X Distribution. Boardworks Surf will be using System X Distribution to distribute Boardworks Inflatable SUP’s and Badfish SUP products to the European Market.

B-Rays are all the rage with paddlers in Santa Cruz. Cove Water SUP in Santa Cruz gives the Boardworks B-rays a 5 Star Review. Read about it here.

Werner Paddles announces a new paddle specifically designed with women in mind. With the help of some amazing female athletes and manufacturing technologies, we matched our small or mid-sized blades with a new small shaft and small grip.

The next big thing in SUP is coming 9/1/14 in the form of Werner Paddles. Check it out!

“Shark Tank” Company Tower Paddle Boards Named “#1 Fastest-Growing Private Company in San Diego”

E-tech Boards take a different approach at board making and aim to make their products environmentally friendly using the most sustainable materials out there that have as small an impact on the environment as possible.

Boardworks just announced it’s new design for inflatable SUPs called the “Rivershred.”

We were privileged to host SUP Think Tank's co-founder, Matt Friedman, who talked us through some of the finer points of the new ConnexSUP and the LiftSUP.

Naish have released their 2014 Mana Series - a compact, all-around wave catching machine, perfect for learning, progressing, cruising and catching waves.