Stand On Liquid, an industry-leading stand up paddleboard company, is the exclusive retailer for a limited edition Smokey Bear Air inflatable paddleboard package in honor of the iconic character’s 75th birthday.

One new product that we're particularly interested in is the SwitchBlade Double Bladed SUP Paddle from the folks over at Stage SUP. The Stage SwitchBlade SUP paddle is used similar to a kayak paddle while stand up paddleboarding.

Whip out your boardshorts and bikinis, it’s summer time! Nothin’s better than summer and we’re so stoked that our favorite time of the year is finally here. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2019 Summer SUP season, so there's sure to be something in this guide for everyone!

Ahead of the official launch of the 10th Annual Supconnect Awards Supconnect has begun to gather nominations for all categories. Categories include: Man of the Year, Woman of the Year, Grom of the Year and Gear of the Year, among others.

Hala Gear, the leader in performance inflatable standup paddle boards, is proud to announce the launch of their 2019 SUP lineup.

Artech MPS launched a crowdfunding campaign to fund the development of a modular paddle board that combines the performance of a fiberglass board with the convenience of an inflatable board.

If you're an avid standup paddler or someone who loves foiling, Slingshot is launching a new product that is going to make your time on the water that much more fun. Enter the Slingwing.

Body Glove introduces Tati’s Sanctuary, a new eco-friendly activewear collection designed in collaboration with professional surfer and 2020 Summer Olympic hopeful, Tatiana Weston-Webb. The six-piece collection consists of sports bras, tanks, sweatshirts, shorts, and leggings inspired by the Hawaiian island of Kauai.

Red Paddle Co, the most popular inflatable paddleboard company in the world, is excited to share their latest game-changing SUP.

Throughout March, Red Paddle Co will be continuing their ‘Adventure Calls’ campaign. The campaign is set to shine the spotlight on the best inflatable paddle boards in the world to inspire paddlers to embark on SUP adventures big and small.

Adventure Calls with Red Paddle Co’s dedicated range of ultimate touring and voyager boards. As the world’s leading inflatable SUP brand, the Voyager board range has been designed to make embarking on new, exciting adventures as accessible and easy as possible. Simply unpack, inflate and explore.

Experience Surf Company LLC presents the newest and most versatile board lock on the market.