Art In Surf recently just released their 2016 catalogue highlighting all of their new and popular designs hitting the racks in 2016. Take a look...

Can you believe 2015 is almost over?! With the holidays right around the corner, it's time to think about getting something awesome for the SUP'er in your life so here at Supconnect, we've put together a gift/gear guide of the newest and coolest items to have recently hit the shelves and racks on the SUP market.

SIC Maui is one of the premiere stand up paddle brands producing some of the best stand up paddle products on the market. SIC Maui walked away with two Supconnect Gear of the Year Awards for 2015: Best Race board with their X Pro series and Best Overall Gear of the Year for the SIC Bullet. So, how does SIC Maui create and design their award winning boards? We checked in with the crew and asked them about their magic making process.

Why would a paddle designed for race, or versatile use be expected to perform at a high level in the surf? Werner Paddles has invested in the wave rider and has been working long and hard to develop a paddle suited just for SUP surfing. Their result: The Rip Stick.

The Boardworks Joyride Flow won the 2015 Supconnect Gear of the Year award for Best All-Round stand up paddle board. The Joyride Flow is a board that can do it all: yoga, touring, cruising, surfing, you name it. To get the inside scoop on how the Joyride Flow came to be and the behind the scenes look on what went into making this award-winning design take a look...

BOTE Boards have some of the most innovative and eye appealing stand up paddling products on the market. They took home two Supconnect 2015 Gear of the Year awards, one in the Technology category and the other in the Fishing category. We caught up with Corey Cooper, the man behind BOTE Boards and picked his brain about what his development processes are like at BOTE.

Red Paddle Co are pleased to announce their 2016 range of boards and paddles. The team at Red believe that riding an inflatable board shouldn’t mean you have to compromise on performance, looks or quality.

With the new year approaching comes new gear and we couldn't be more excited to give you a peek at what Slingshot SUP has in store for 2016. Slingshot recently announced three new versions of its insanely popular Crossbreed model, the soft top, inflatable and the hard top.

With new shapes and updated features, the Boardworks inflatables have never been better! Boardworks has created brand new inflatable SUP models for 2016, as well as new features and graphic updates on previous models.

As it goes with most good ideas, it all starts from a need and desire to do something better. Jacques Shelton and Jeremy Smith posed the question, "“Why isn’t there a better rack for surfboards?” Their answer? J&J Rax.

Naish is giving away one of these amazing paddles and now’s your chance to win one for yourself! Share the video below and submit your entry for a chance to be paddling to your next victory with Kai’s paddle of choice.

Laird Hamilton, big-wave surfer, renowned waterman and fitness expert, announces today the launch of Laird Apparel LLC, a collection of functional, technically crafted, performance-based products comprised of three collections: Off Shore, Fitness and Lifestyle.