Beach-dwelling San Diego entrepreneur, Stephan Aarstol, and his SUP company Tower Paddle Boards will be featured on ABC's Beyond the Tank at 8/7c on Thursday, January 28th, 2016.

Laird Apparel and One&Only Resorts announce today a partnership between  big-wave surfer and renowned waterman Laird Hamilton’s apparel line, Laird Apparel, and One&Only Resorts. As the exclusive resort launch partner of the collection, One&Only Resorts is the only resort company to carry Laird Hamilton’s newly-debuted collection of functional, technically crafted, performance-based apparel for men.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

DryCASE is offering January Surf Expo 2016 attendees an exclusive first look at their latest waterproof development, the Snows Cut™ portable soft cooler. This 35 Liter super-insulated soft cooler is loaded with features and utility accessories including the company’s signature vacuum seal.

Badfish SUP is excited to announce that Brittany Parker has accepted the position of Field/Social Marketing Manager. Brittany has been a sponsored paddler for Badfish since 2012. In her new role Brittany will be representing Badfish at events during the 2016 season as well assisting with Badfish’s social media and other grassroots marketing efforts.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Surftech, The Original Board Manufacturing Company, is excited to kick off 2016 at the Surf Expo Trade Show January 14th-16th at the Orange County Convention Center in Orlando, Florida with the official relaunch of the Donald Takayama Collection, the introduction of Surftech’s signature series, the EMQ. These two additions complement the new TLPC line of boards and the recent addition of NSP to the Surftech family of brands.

WETSOX, the company dedicated to making it easier to get in and out of your cold-water gear, announced today the addition of a new ‘round toe’ style sock to their product line in response to large consumer demand.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

LXV Outdoor announced it has acquired the rights to Tahoe SUP in a pivotal step toward establishing a global platform of outdoor sports brands. It will hold the rights of all Tahoe SUP™ related products including its Stand Up Paddleboards and other unique accessory products.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.