Once again, Mission Bay in San Diego hosted the 20th Annual Hanohano Huki Ocean Challenge and the event did not disappoint. With gloomy skies for the majority of the day, the attitudes and demeanors of the athletes and spectators were anything but. Every direction you looked you saw smiles and heard laughter and cheers. The Hanohano is notorious for being a classic event with nothing but fun on offer and this year it once again lived up to that reputation.

404 is proud to welcome a new and talented member to its SUP team: Noa Hopper. Considered to be one of the next big threats in SUP racing, the 16-year-old San Diego native is one of the fastest and most committed SUP racers around.

After two months of deliberations and intense evaluations we are pleased to announce the winners of the 2015 Supconnect Editor's Choice Awards. After nominating 30 or so men, women, groms and blogs per category, and an abundance of brands and shops in the stand up paddle industry we've finally narrowed down the extremely talented pool of nominees to the final chosen winners.