Who is this for: If you’re looking for a premium-quality, touring-specific inflatable SUP that is under $1,000, the SIC Maui Okeanos might just be the board for you. This board is made for paddlers of all levels who are interested not just in a touring board, but one that can also double and work for racing and even SUP fishing, SUP yoga, SUP fitness, and downwind. This board would be great for someone who is looking for a SUP that works well as a starter board for touring but is also something you can grow into and will suit you as your skills develop and mature since this board can go the distance. The Okeanos Air is made out of SIC Maui’s Fusion Skin Technology (FST), one of the stiffest materials on the market. This makes for a very strong board that can take you and your gear on adventures far and near. If you are looking for something that feels very stable, is relatively easy to carry and can be used in a variety of conditions, this board fits the bill.

Who is this for: If you’re looking for a durable all-around/touring inflatable stand up paddle board that is fully equipped with everything you need, check out the SIC Maui Tao Air Tour. The Tao Air Tour is great for everyone— from taking the family out on the water to surfing small to mid-sized waves, doing sup yoga, or even just touring the ocean shore. This board is made with SIC’s Drop Stitch Construction (DSC) and Support Stringer Technology (SST) making the board strong and stable. We weighed this board at 25lbs, which is an average weight for a board this size and very manageable when carrying. This board is designed for mid-range paddling of distances in the range of 3 to 5 miles, but not much beyond that. Priced at $769.95 (USD), this board sits at the affordable mid-price point tier.

With the gift-giving holidays in full swing, it's time to think about getting something awesome for the SUP'er in your life so here at Supconnect, we've put together a gift/gear guide of the newest and coolest items to have recently hit the shelves and racks on the SUP market. If you're looking for something to get for your lover, mother, brother, sister, friend, or anyone for that matter this holiday season, this guide will be perfect for the stand up paddler in your life. And who's to say you can't get a little something for yourself, 'Tis the season after all!

Seasons are a-changin' and the cooler weather and fall colors will be making their way to your oceans and waterways in no time. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2021 Fall SUP season, so there's sure to be something in this guide for everyone!

Agility and adaptability are essential living in the age of rapid change and for Tahe Outdoors, steering through the current growth of all its brands means restructuring its organization.

The SIC Gorge Paddle Challenge is back for the first time since 2019, and the atmosphere was buzzing with excitement for 262 athletes who were thrilled to be on the race scene again.

With the 12th Annual Supconnect Awards wrapped up and the winners announced we here at Supconnect wanted to give you a bit of insight on the deciding factors that led to the choosing of this year’s winners.

After more than six weeks of deliberations and intense evaluations we are pleased to announce the winners of the 12th Annual Supconnect Awards. After nominating 30 or so men, women, groms and blogs per category, and an abundance of brands and shops in the stand up paddle industry we've finally narrowed down the extremely talented pool of nominees to the final chosen winners.

After more than 6 weeks of deliberation the staff here at Supconnect is excited to announce the 2021 Gear of the Year Awards winners from our 12th Annual Supconnect Awards. As a brief background of the Gear of the Year awards, there were 9 categories for products to be nominated and an additional Overall gear winner.

In SIC Maui's Inspire Series they highlight stand up paddle athletes around the world with inspirational stories. In this episode they highlight Andrea Moller.

There was quite a bit of pressure to return to Germany for the EuroTour this year and stop #6 in Nordhausen and the 5th Grand Slam of the season didn’t disappoint.

We are happy to announce that the 2021 SIC Gorge Paddle Challenge will be held on August 13-15, 2021.