Lina Augaitis and Kai Lenny won the Abu Dhabi All Stars World Series Racing event.  Read more to find out how they did it.

Connor Baxter (Starboard) played a smart game today here at Day 1 of the Stand Up World Series component of the Abu Dhabi All Stars Grand Slam, patiently waiting for the right moment to make a move and sprint to victory in the 8.5km long distance course.

The SIC Maui Bullet X 14 Version 2 has just won Outside Magazine's 'Gear of the Year' award. Check out their April edition Buyer's Guide for full details.

SIC paddler, SUP athlete and big wave surfer, Andrea Moller, has picked up a nomination in the 2014 Billabong XXL Awards presented by Pacifico, for the Women's Performance of the Year Award category.

SAN DIEGO, California - Check out the Supconnect highlights from the Hanohano Huki Ocean Challenge, including photos and videos.

SAN DIEGO, California - On Friday, 24 January, 2014, Supconnect spent the morning with SIC Maui athlete, Georges Cronsteadt. See photos and watch the interview here.

SAN DIEGO, California - This coming Friday, January 2014, SIC Maui athlete and global paddle boarding ambassador Georges Cronsteadt will be in the Supconnect studio for an exclusive interview.

SAN CLEMENTE, California - January 7, 2014- SIC MAUI is proud to announce that it has signed its newest global team member, Lina Augaitis.

SAN CLEMENTE, California - SIC Maui (“Sandwich Islands Composites”) athlete, Lina Augaitis, wins Orange Bowl Paddle Championships on her Production SIC X 12 PRO.

MAUI, Hawaii - SIC Maui recently shared this epic video of its team riders flying down Maliko, Maui, showing off what the new 2014 SIC Bullet 17 and 14 V.2. can do.

SAN DIEGO, California - With the holidays fast approaching, we’re spreading the Turkey Day love by listing the biggest and best deals out there over the holidays from our favorite brands, both in stores and online.

  For a man who not long ago was ready to take his own life, Will Schmidt sure is busy and dedicated to his stand up paddling and to helping others