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King of the Cut Announces Live Tracking for Competitors

This weekend on Saturday December 2, Australia’s most prestigious Stand Up Paddle (SUP) race and the word’s fastest downwinder, the Stand Up Surf Shop King of the Cut, is going down. For the first time, competitors will wear tracking devices and can be followed in real time.

  • Published in News

Holiday SUP Gift and Gear Guide 2017

With the gift-giving holidays right around the corner, it's time to think about getting something awesome for the SUP'er in your life so here at Supconnect, we've put together a gift/gear guide of the newest and coolest items to have recently hit the shelves and racks on the SUP market. If you're looking for something to get for your lover, mother, brother, sister, friend, or anyone for that matter this holiday season, this guide will be perfect for the stand up paddler in your life. And who's to say you can't get a little something for yourself, 'Tis the season after all!

  • Published in Gear

SUP Training Guide by Bart de Zwart

Welcome to our new Athlete Training Program series. We are chatting with some of the fastest, strongest, and most fit SUP athletes in the world to find out what feeds their paddle engines. From their paddle routines and cross-training habits to diet regimens, recipes, and more, these athletes share the details of their daily grind. First up, we have SUP distance racing machine and expedition enthusiast Bart de Zwart.

  • Published in Profiles

Starboard Unveils New Tech & Lineup for 2018

Over in Bangkok at Starboard’s headquarters, there’s a lot of stuff going on behind the scenes. Prototypes that never make it out of the shaping room, experiments that would make you raise an eyebrow in disbelief, and of course, the testing.

  • Published in Gear

Steinfath Wins Red Bull Heavy Water in 10-15ft Surf

The World’s best male stand up paddle boarders all gathered on October 20, 2017 for one of the biggest races of the year: the Red Bull Heavy Water. In it’s second annual event the Red Bull Heavy Water provided paddlers the opportunity to win the biggest payout in the history of SUP: $20,000 to the first place finisher.

  • Published in News

Shakira Westdorp & Iballa Moreno Surf the Canaries

Starboard dream teamers Shakira Westdorp and Iballa Moreno took a fun trip to Canary Islands where they met up with friends Stephane Etienne, Nicole Baronat and Pablo Valencia. Check out the edit from their trip!

  • Published in News

Women of SUP Stand Up for Equality

The women of stand up paddling are silent no longer. They are coming together and standing up for equality and bringing awareness to the issue of women and men being treated unequally in our sport.

  • Published in News
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