Focus SUP Hawaii is excited about the recent hiring of Shain Logeais as its Director of Sales. With the growth in sales and distribution the need was there for a strong director of sales to handle and support the growing demand for the Focus SUP Hawaii line of SUP boards.

DryCASE is offering January Surf Expo 2016 attendees an exclusive first look at their latest waterproof development, the Snows Cut™ portable soft cooler. This 35 Liter super-insulated soft cooler is loaded with features and utility accessories including the company’s signature vacuum seal.

Here is a quick glimpse of just a few of the hottest items on display at the January Surf Expo 2013 in Orlando, Florida.

There will be fun activities specific to the SUP world this January 10th - 12th at Surf Expo in Orlando, Florida. ·One such event includes a chance to meet and learn from Battle of the Paddle Champion Danny Ching at the FCS SUP booth.

Boardworks is giving away free boards at their booth during the Surf Expo in Orlando, Florida, on Thursday and Friday at 5pm.

Steve Sjuggerud, Associate Publisher of the Stand Up Journal, stops by last week's Surf Expo to check out the new gear on offer from the stand up paddle industry.

Retailers will be able to meet with representatives, demo new boards, paddles and equipment at Surf Expo's Board Demo Day for Wake, Kite and SUP products exhibiting at the show.

When SUP Business set out to hold the second informal “roundtable meeting” for the stand up paddle industry, they expected some interest but nothing like the throngs of people that turned out for the SUP Business gathering at the Surf Expo.

With the demise of the Action Sports Retail Expo (ASR), the Surf Expo has solidified itself even further as the winter gathering for the action sports industry, shifting the industry gathering heavily toward the east coast.