Laird Hamilton Launches New SUP Line

PARK CITY, Utah –  Design is performance inspired by passion. Surftech has assembled the world's best designers to produce the sport's best boards. Inspired by the passion that brings paddlers to the water every day, Surftech stand-up paddleboards are simple, sleek, and powerful enough to change the way we live.

Join us at the Outdoor Retailer tradeshow (booth 36007), August 3-6 where we'll unveil our latest collection of stand up paddleboard designs, accessories and softgoods. Highlights of our 2011 offerings include new race models from Joe Bark and Lahui Kai, famed model Marisa Miller introduces her sleek 10' MM SUPer model, new surf shapes from Randy French, Al Merrick, Gerry Lopez, Mickey Munoz and more. And don't miss Laird Hamilton's latest additions to his unique line of SUPs.

To help launch his new line of stand up paddleboards, Laird Hamilton will be offering SUP lessons and clinics at the OR "Open Air Demo" on Monday, August 2nd from 1:00-3:00pm and signing autographs at our booth, from 10:00am-12:00pm on Tuesday, August 3rd. Come by the Surftech booth, check out the new models, meet our team and pick up a few tips from Laird Hamilton.

Be sure to cruise back by the Surftech booth on Wednesday to meet Surftech team riders Jamie Mitchell - fressh off his 9th consecutive Molokai 2 Oahu Paddleboard Race win, Candice Appleby - 2010 Battle of the Paddle Hawaii Women's Elite Champion  and Slater Trout - named by teh Stand Up Journal as the "Junior of the Year". They'll be talkin' story and having a poster signing from noon-2:00pm on Wednesday.

In addition to our unprecedented line of SUPs, Surftech now offers a complete line of accessories and softgoods. From soft racks to neoprene paddle shirts to trucker hats, you can expect the same superior quality that our boards have made us famous for!

When you stop by booth 36007 to check out the new product, be sure to catch up with Surftech team riders, Laird Hamilton, Jamie Mitchell, Candice Appleby, Slater Trout, and our white water team, Ruth Gordon, Jay Kincaid, Taylor Robertson and Ken "Hobie" Hoeve.