OluKai Launches #AnywhereAloha in Los Angeles

ORANGE COUNTY, California – Proving that Aloha is not bound by geography, OluKai gathered friends, family, media, key retailers and influencers last night, on Thursday, March 5th as the brand publicly launched its spring ‘15 #AnywhereAloha campaign in Los Angeles. This VIP event featured a live mural painted by two revered artists, campaign installations and a spring ’15 product showcase.

Demonstrating the simplest connections binding all of Island Earth, the three part campaign came to life through décor, food and drink which represented aspects of each of the three stories’ locations: Miami, Oregon and Joshua Tree. The nights main focal point centered around the artistic collaboration of campaign character and long-time konohiki, Kamea Hadar, the Honolulu-based co-leader of the Pow! Wow! Hawaii Arts Community, and renowned Los Angeles-based artist, Tristan Eaton, who’s work can be seen in galleries around the world and in the permanent collection of the New York Museum of Modern Art (MOMA), as they partnered on a live mural. At the end of the evening, an awe-struck crowd witnessed a mural "white out", truly making this incredible artist's collaboration an evanescent moment you had to be there to experience.

The nights main focal point centered around the artistic collaboration of campaign character and long-time konohiki, Kamea Hadar, the Honolulu-based co-leader of the Pow! Wow!

“Anywhere Aloha is about celebrating the spirit of Hawaii that exists in communities everywhere. Tonight was a beautiful collaboration between two distinct artists sharing the cultural story of two Hawaiian goddess',” said Kerry Konrady director of marketing at OluKai. "The white out was the exclamation point on the night, a true 'had to be there' moment witnessed by only those in attendance."

OluKai’s #AnywhereAloha is an experiential and content-creation initiative that celebrates inspirational individuals and encourages cultural collaboration, pairing three Hawaiians with three like-minded non-Hawaiians (two explorers, two surfers and two artists) who were sent on creative, inspiring adventures to far-flung corners of the map to document and spread the spirit of Aloha.

The stories will be told through OluKai's national advertising partners both in digital and print, on OluKai social channels, as well as live on a dedicated #AnywhereAloha landing page on OluKai.com. To watch their adventures, please visit: www.olukai.com/anywherealoha.

The evening was a huge success with the mural being painted in front of the crowd.

About OluKai

OluKai is a luxury lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai’s Anywhere Aloha™ Campaign proves that though Aloha was born in Hawaii, it is a spirit not bound by geography. Aloha is one way to unlock its spirit in all of us. Each pair of OluKai footwear features beautiful, quality materials and handcrafted details inspired by island culture. The company is committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet. In every facet of its business, the brand is committed to respecting the people and the environments it touches. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, OluKai established the ‘Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions. For more information visit www.olukai.com.