Aqua Marina is an inflatable standup paddle board brand that is redefining affordability for those on a budget. You thought you couldn’t afford a paddle board? Think again.

ANGLR, a tech company making waves in the fishing industry, announced today its innovative new fishing trip tracking system using Bullseye. A Bluetooth-enabled button that can be affixed to a boat or person, Bullseye allows users to effortlessly record fishing data with the click of a finger without needing to access navigation displays, logbooks or mobile devices.

The new SIC Maui 2019 Collection offers some exciting new shapes and designs, breaking away from traditional SIC aesthetics. From a brand whose claim to fame has been solid colors, straight lines, and heavy on premium race boards, their 2019 range mixes things up with beautiful graphics and colors on all new surf, touring, and all-around models.

In 2018 Surftech and prAna collaborated to create the ultimate line of Stand-Up Paddle (SUP) boards, paddles, and for 2019 they’re back at it! Blending prAna's versatility and Surftech's art of technology, together both Surftech and prAna are proudly introducing a collection with amazing aesthetics, proprietary constructions, and sustainability features.

The Grey Duck Group has announced the launch of the Quetico14, a revolutionary new touring SUP. The patent pending Quetico14, which comes standard with the Greyduck Portage System, is an industry first transport system that allows a paddle board to be carried overhead with ease.

Seasons are a-changin' and the cooler weather and fall colors will be making their way to your oceans and waterways in no time. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2018 Fall SUP season, so there's sure to be something in this guide for everyone!

Naish SUP just released a look at their 2019 line and we’ve got to say: it looks awesome! The crew at Naish have given their 2019 line a complete makeover. Check it out!

Starboard’s race boards are known for being some of the best in the business. The All Star and Sprint models are just two of the many race models that are known to be populated on the race start line. For 2019, Starboard’s race range is faster and again more stable, breaking new boundaries in our sport.

Paddle boarding provides an excellent way to exercise while soaking up the sun and enjoying the water. However, it isn’t as easy as it appears to those who watch from the shoreline. In order to ensure that you make the most of your time on the water, start your day off wearing the right thing.

Whip out your boardshorts and bikinis, it’s summer time! Nothin’s better than summer and we’re so stoked that our favorite time of the year is finally here. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2018 Summer SUP season, so there's sure to be something in this guide for everyone!