Check out the Pelican Sport Flow 116 paddle board, a perfect paddle board for you and your entire family to enjoy! The Pelican Flow 116 is not only an extremely stable board but it’s also VERY durable and is built for worry free, calm water paddling.

Lakeshore welcomes you to explore their new 2016 line up of standup paddleboards and related accessories. Lakeshore’s main goal is to promote a healthy lifestyle consisting of fitness, adventure, competition, and fun. They proudly offer products that truly represent the environment we live, and play in.

SipaBoards, the company that designed world’s first self­ inflating SUP is launching a brand new product and a Kickstarter campaign on March 21st, 2016​.

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2016 Spring SUP season, so there's sure to be something in this guide for everyone!

Kayalu Gear is now shipping the Kayalite‑SUP, a portable, 360° high-visibility light for stand-up paddle boards. Capable of recovering from a rollover in shallow surf or direct impact, the Kayalite-SUP represents a significant improvement over existing portable SUP night visibility solutions. Kayalu has been granted two U.S. patents for technology incorporated into the Kayalite‑SUP.

WETSOX, the company dedicated to making it easier to get in and out of your cold-water gear, announced today that all of the designs in their Originals collection are now made from 100% recycled material.

Sunfish, a sailboat you know and love, began its life in the 1950s more of a flat surfboard with a sail and a rudder on it which influenced today’s design of windsurfs and stand up paddle boards. LaserPerformance’s commitment to the Sunfish continues with the new collection of Sunfish paddle boards, the first of many Sunfish-inspired products for those who enjoy an active lifestyle on the water.

Peering over to my fellow SUP boarders as they float past me, I take note that all of their boards are pretty much the same, and it doesn’t matter if one is a beginner or experienced. What may separate them are the different types of boards, like paddle surfing, yoga, and fishing. But each and every one of them is made from either carbon fiber, plastic, or are inflatable. This is where Jarvis Boards separates themselves from other boards out in today’s market.

Have a look at F-One SUPs brand new collection of stand up paddle boards for 2016. The range has been revised and you'll be conquered. With these complete lines of wave and race boards as well as paddles adapted to all kinds of practice, it is only up to you to get the best gear to go enjoy the conditions around you!

WETSOX, the company dedicated to making it easier to get in and out of your cold-water gear, announced today the addition of a new ‘round toe’ style sock to their product line in response to large consumer demand.

Riviera Paddlesurf announces the launch of their 2016 Catalog. We have been hard at work and are excited to introduce updates and additions to our 2016 line. Our popular 12’6” Voyager and Riviera 10’6” & 11’6” Originals have been refined. We are introducing two new SUP Surf models, the “El Tigre” and our Ryan Helm signature model called the “Whirling Dervish”.

Art In Surf recently just released their 2016 catalogue highlighting all of their new and popular designs hitting the racks in 2016. Take a look...