On March 30, 2017 at 5pm local time, Bart de Zwart finished his 24hr SUP distance record in Alrech, Switzerland with a new world record of 193.8 km (120.42 miles).

Nor Cal SUP is excited to announce the next two races of the #PaddleSplash Festival to be held on beautiful Lake Natoma, in Folsom, California on July 28-30 and September 23, 2017.

From 14-16 July 2017, Noli, Italy will host the Green Surf Festival. Three days dedicated to SUP, surf & sustainability with the aim of reconnecting people back to nature, and giving all festival goers the inspiration, motivation, and most importantly, the tools to preserve & protect their environment.

Red Paddle Co, the world’s most popular inflatable stand up paddle board brand, is giving consumers across North America the opportunity to put its boards to the test during the 2017 Summer Demo Tour. Paddlers can also try their hands at testing out the tour’s co-sponsor FUSION’s STEREOACTIVE. The 42-stop tour will kick off on May 12th, 2017 in Seattle, WA.

The International Surfing Association (ISA) recently held the first-ever development program for StandUp Paddle (SUP) in Iran, continuing its vision to drive the global growth and reach of the sport.

BIC Sport (France) reaches agreement with FLOW Sports, Inc. (USA) for the worldwide rights to operate, market and sell SIC (Sandwich Island Composite) stand up paddle board products.

Just days after the shark attack at San Onofre that left a San Diego woman to fight for her life, shark sightings and even aggression seem to have spiked in the region. Just this week a 48-hour warning was issued in the same area where the recent attack happened. And what’s more, the sharks have been seen in groups.

Ahead of the official launch of the 8th Annual Supconnect Editor’s Choice Awards Supconnect has begun to gather nominations for all categories. Categories include: Man of the Year, Woman of the Year, Grom of the Year and Gear of the Year, among others.

In the UK, there is a growing number of SUP Polo enthusiasts and on the 23rd April, the second annual SUP Polo competition was organised by the Blue Chip Sup Club at the Guildford Lido, in the UK.

Standup for the Cure (SUFTC) kicks off its sixth year of fundraising with its flagship event Saturday, May 6 from 9:00am-3:00pm at Newport Dunes in Newport Beach, California. Over 1,000 participants are anticipated to come show their support of the Orange County Affiliate of Susan G. Komen.

Six-time Stand Up Paddle (SUP) Boarding World Champion, Kai Lenny, recently completed a challenging downwind journey across the Hawaiian Islands in an effort to raise awareness around the rising issue of plastic pollution.

For the past year, the Editorial team at Supconnect has been working long and hard on their biggest launch yet: the Supconnect Reviews. The Supconnect Reviews are an in-depth collection of highly detailed reviews of products in the stand up paddle (SUP) market. With this launch, Supconnect has created the World’s largest SUP review platform.