Steamrolling from their innovative start-up success, SUP Wheels® has kicked off 2014 with the official launch of their newest model, SUP Wheels® Evolution.

WaveJet recently announced a strategic partnership with Sunsail, the largest charter sailing yacht company in the world. The alliance kicked off with a Team WaveJet trip to the Bahamas for 5 days of paddling, surfing and fishing off a 44 foot catamaran.

BOTE is giving away a brand new pink lowrider this coming Valentine's Day. Click to find out how you can win. 

WaveJet announces their latest model, the Pau Hana Big EZ Angler. Stand at the top of the food chain with the brand new WaveJet Pau Hana Big EZ Angler.

Bear Grylls, the unofficial camping and fire building champion of the universe, is developing a stand up paddle board tent concept that is set to take SUP camping to new heights.

SAN DIEGO, California - Sean Poynter gives viewers a demo and some insider info about the 2014 7'4 x 25.5" SUP Pro from Starboard, one of the featured models in their new Catalogue. 

SAN Diego, California - ULI Boards has just released a great new profile clip that explains the history and brand ethos behind these premium inflatable boards.

CARLSBAD, California - Boardworks have just released their epic 2014 range of stand up paddle boards, paddles and apparel.

MAUI, Hawaii - SIC Maui recently shared this epic video of its team riders flying down Maliko, Maui, showing off what the new 2014 SIC Bullet 17 and 14 V.2. can do.

CARLSBAD, California - The latest product to come from the crew at SUP Think Tank is their patent pending universal mounting system called ConnexSUP. The patent pending universal mounting system functions as an interface between the deck of an SUP and the burgeoning accessory market.

DESTIN, Florida - BOTE Board has just released their highly anticipated 2014 Catalogue. This year is shaping up to be the biggest for BOTE, who will be showcasing their new Fish, Paddle and Surf SUP's at the Surf Expo trade Show in Orlando this week, from January 9-11, 2014. 

HAIKU, Hawaii - Naish are very pleased and proud to introduce the Odysseus - a board you'll never outgrow.