Slingshot Sports introduces the Space pickle Stand up paddleboard. Designed for performance wave riding in knee to shoulder high waves, tHiS board iS a carving machine.

The stand up paddle board industry had one big victory by having a stand up paddle board included in this Year's Men's Journal Best Gear of the Year List. And Boardworks, the company whose board was selected, has all the more to celebrate. See the whole list and which board was selected for that premium spot.

After joining up back in July of this year, Boardworks and Badfish have been working hard to advance the technology of whitewater SUP. Now, they have announced the new inflatable MCIT stand up paddleboard to be offered in 2012.

Steve Sjuggerud, Associate Publisher of the Stand Up Journal, stops by last week's Surf Expo to check out the new gear on offer from the stand up paddle industry.

Tahoe SUP and Quickblade Paddles will be introducing a touring specific, true bamboo veneer paddle. Each paddle will feature a carbon fiber shaft and its own unique bamboo wood grain.

Paddle Surf Warehouse (PSW) is without a doubt one of the most iconic stand up paddle shops around, partly due to its pioneering steps in the early stages of the sport and partly due to its thorough involvement with the stand up paddle community.

Bob Reed and Russell Coble, co-founders of Ohana Paddle Board company announced today that they have selected Encinitas based Boardworks to manufacture and sell their new category of S.U.P. boards, worldwide.

“After launching a new website in the Fall of 2010, Boardworks is happy to announce the that our Online store is finally and officially open!” comments Boardworks’ Mike Fox.

With the demise of the Action Sports Retail Expo (ASR), the Surf Expo has solidified itself even further as the winter gathering for the action sports industry, shifting the industry gathering heavily toward the east coast.

At FCS, we are still best known for surfing products and world champion athletes like Kelly Slater and Mick Fanning. But a few of us in the company have been standup paddling for years now.

Surftech, the worldwide leader in Surfboard and Stand Up Paddleboard manufacturing has once again broken new ground by being the first stand up paddle company to cross over.

Design is performance inspired by passion. Surftech has assembled the world's best designers to produce the sport's best boards. Inspired by the passion that brings paddlers to the water every day, Surftech stand-up paddleboards are simple, sleek, and powerful enough to change the way we live.