Laird Apparel LLC, a recently launched brand of functional, technically crafted, performance-based products, has set out to help make shopping and choosing products in the athleisure category easier for men. Launching a club membership this month, the company will offer a limited subscription model to the first 100 applicants beginning mid-February, 2016. The quarterly program will offer key items in the collection and a limited-edition, exclusive item accessible to members only.

WETSOX, the company dedicated to making it easier to get in and out of your cold-water gear, announced today that all of the designs in their Originals collection are now made from 100% recycled material.

Sunfish, a sailboat you know and love, began its life in the 1950s more of a flat surfboard with a sail and a rudder on it which influenced today’s design of windsurfs and stand up paddle boards. LaserPerformance’s commitment to the Sunfish continues with the new collection of Sunfish paddle boards, the first of many Sunfish-inspired products for those who enjoy an active lifestyle on the water.

Werner Paddles has invested in the wave rider and has been working long and hard to develop a paddle suited just for SUP surfing. Their result: The Rip Stick. With countless hours in the R&D room and on the water, Werner Paddles introduces and explains in depth the features and highlights on the newest paddle to their SUP paddle lineup.

Peering over to my fellow SUP boarders as they float past me, I take note that all of their boards are pretty much the same, and it doesn’t matter if one is a beginner or experienced. What may separate them are the different types of boards, like paddle surfing, yoga, and fishing. But each and every one of them is made from either carbon fiber, plastic, or are inflatable. This is where Jarvis Boards separates themselves from other boards out in today’s market.

After seeing tremendous success throughout the past 3 years within the performance surfboard market, Ventura, California-based Varial Surf Technology is venturing into the SUP marketplace with high-performance surf SUP blanks, specifically for 8-foot and under performance surf SUP’s.

Jobe wetsuits are designed to support you when you are out on the water during all possible weather conditions. When the days are getting colder, they will keep you nice and warm at all times. The Jobe high-end steamer wetsuits feature some great technical specs that are unique in the market. Below are the 5 reasons and technologies why they are your best friend on the water.

Have a look at F-One SUPs brand new collection of stand up paddle boards for 2016. The range has been revised and you'll be conquered. With these complete lines of wave and race boards as well as paddles adapted to all kinds of practice, it is only up to you to get the best gear to go enjoy the conditions around you!

Laird Apparel and One&Only Resorts announce today a partnership between  big-wave surfer and renowned waterman Laird Hamilton’s apparel line, Laird Apparel, and One&Only Resorts. As the exclusive resort launch partner of the collection, One&Only Resorts is the only resort company to carry Laird Hamilton’s newly-debuted collection of functional, technically crafted, performance-based apparel for men.

DryCASE is offering January Surf Expo 2016 attendees an exclusive first look at their latest waterproof development, the Snows Cut™ portable soft cooler. This 35 Liter super-insulated soft cooler is loaded with features and utility accessories including the company’s signature vacuum seal.

WETSOX, the company dedicated to making it easier to get in and out of your cold-water gear, announced today the addition of a new ‘round toe’ style sock to their product line in response to large consumer demand.

LXV Outdoor announced it has acquired the rights to Tahoe SUP in a pivotal step toward establishing a global platform of outdoor sports brands. It will hold the rights of all Tahoe SUP™ related products including its Stand Up Paddleboards and other unique accessory products.