BOTE Board has released one of their premiere SUP surf boards, The 'Jackalope' in the 2014 line up.

Mistral has recently released the 2014 Kailua Inflatable Fitness Yoga SUP.

Naish have just released their 2014 'Glide' range of touring, fitness training and racing boards. These multi-functional machines are set to rock the SUP world this year, offering paddlers an all-in-one board that suits all conditions and disciplines. 

Steamrolling from their innovative start-up success, SUP Wheels® has kicked off 2014 with the official launch of their newest model, SUP Wheels® Evolution.

WaveJet recently announced a strategic partnership with Sunsail, the largest charter sailing yacht company in the world. The alliance kicked off with a Team WaveJet trip to the Bahamas for 5 days of paddling, surfing and fishing off a 44 foot catamaran.

BOTE is giving away a brand new pink lowrider this coming Valentine's Day. Click to find out how you can win. 

WaveJet announces their latest model, the Pau Hana Big EZ Angler. Stand at the top of the food chain with the brand new WaveJet Pau Hana Big EZ Angler.

Bear Grylls, the unofficial camping and fire building champion of the universe, is developing a stand up paddle board tent concept that is set to take SUP camping to new heights.

SAN DIEGO, California - Sean Poynter gives viewers a demo and some insider info about the 2014 7'4 x 25.5" SUP Pro from Starboard, one of the featured models in their new Catalogue. 

SAN Diego, California - ULI Boards has just released a great new profile clip that explains the history and brand ethos behind these premium inflatable boards.

CARLSBAD, California - Boardworks have just released their epic 2014 range of stand up paddle boards, paddles and apparel.

MAUI, Hawaii - SIC Maui recently shared this epic video of its team riders flying down Maliko, Maui, showing off what the new 2014 SIC Bullet 17 and 14 V.2. can do.