We are just two weeks away now from the kick off of the 2019 APP World Tour Season, as the world's best prepare to do battle at the London SUP Open.

About the board:If you’re looking for a non-inflatable touring board that looks and feels good under your feet, check out the Okeanos from SIC Maui. Starting at $1,499, the Okeanos sits in the mid-tier price point and is a solid board for its price. The board is 29 in. wide and is best for intermediate-level paddlers looking for mid-range to long-distance paddling. The board is offered in four sizes (11’, 12’6” x 27”, 12’6” x 29”, 14’) and has two different color variations to choose from. Read more HERE.

About the board:If you’re on the market for a premium race inflatable paddle board but look no further. The RS by SIC Maui is short for ‘Rocket Ship’ and the name suits the board perfectly. This race board is the inflatable version of its composite counterpart and is fast and lightweight. The inflatable RS is offered in multiple length and width combos, for both adult and youth paddlers. It’s best for intermediate and advanced racers looking for a board that excels on flatwater but can also handle some chop. Starting at $999, the RS sits in the affordable price point tier and is a premium choice that is worth every penny. Read more HERE.

About the board:If you’re looking for a classic downwind/touring board that does it all, take a look at SIC Maui’s F model. The F was designed to suit paddlers of all sizes and offers more stability than other boards in the same category due to its generous volume. The board is offered in two different sizes (12’ and 14’) and is perfect for downwind paddling. The board is fast, stable and pretty easy to carry, weighing slightly over 28 lbs. Starting at $1,899 the F is a premium paddle board that is best suited for intermediate paddlers looking for a downwind-specific board that can also be used for touring and all around paddling. Read more HERE.

About the board:The Bayonet by SIC Maui is a premium downwind specific paddle board that also doubles as a race board and works best for advanced paddlers. At 26 in. wide the board is unstable for inexperienced paddlers but can feel pretty stable for paddlers who are experienced. The Bayonet is great for paddling long distances and is fast, lightweight and easy to carry. The board weighs roughly 24.6 lbs and has a volume of 295L. This board is offered in four sizes (12’6”, 14’ x 24.5”, 14’ x 26”, 17’1”) and starts at $2,499, placing it in the high price point tier in terms of affordability. Read more HERE.

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, accessories, and of course boards for everyone from a beginner to the advanced SUP'er for the 2019 Spring paddle boarding season, so there's sure to be something in this guide for everyone!

SIC Maui, the stand up paddling industry’s premiere manufacturer of high quality, race proven stand up paddleboards and accessories, has announced its title sponsorship of the 2019 Gorge Paddle Challenge. Now in its 9th year, the Gorge Paddle Challenge has become one of the most prestigious SUP events in the world and is recognized as a WPA-sanctioned race.

The 2018 Supconnect Brand of the Year, SIC Maui, has announced its team of world-class athletes and ambassadors representing the brand in 2019. Among the Global Athletes, SIC proudly welcomes new Brazilian team riders Guilherme Dos Reis and David Leão, two unknowns who made their way to the 2018 Pacific Paddle Games against amazing odds, and landed on the elite podium.

The new SIC Maui 2019 Collection offers some exciting new shapes and designs, breaking away from traditional SIC aesthetics. From a brand whose claim to fame has been solid colors, straight lines, and heavy on premium race boards, their 2019 range mixes things up with beautiful graphics and colors on all new surf, touring, and all-around models.

San Francisco Bay welcomed paddlers for the 8th Annual Battle of the Bay over the weekend. The conditions were relatively calm, yet still made for a fun and competitive race for the international athletes. In the end, SIC Maui’s Seychelle and Starboard’s Michael Booth were too good, once again asserting their dominance in the distance.

The Maui Jim Molokai Holokai Paddle Festival hosted by Youth in Motion kicked off with the Maui2Molokai Challenge on Saturday 7th July 2018. Pouring rain, bad visibility gave a moment of doubt to the racers if this event could happen as the remnants of Hurricane Fabio were passing North of the islands.

About the board:If you want to ‘feel good’ about the board you own then the Feel Good from SIC Maui is a great choice. The board looks stunning and has a really beautiful coordination of graphics, from the traction pad to the color on the back rails and bottom. It’s a really nice all around board that can also be used for surfing. The board paddles really well and is quite easy to carry using SIC’s signature EZ grab handle. If you want something that you want to use to cruise short distances and dabble in the surf and look good for your friends this is something that you should look very closely at and consider having in your quiver. Read more HERE.