MAUI, Hawaii - SIC Maui recently shared this epic video of its team riders flying down Maliko, Maui, showing off what the new 2014 SIC Bullet 17 and 14 V.2. can do.

CARLSBAD, California - The latest product to come from the crew at SUP Think Tank is their patent pending universal mounting system called ConnexSUP. The patent pending universal mounting system functions as an interface between the deck of an SUP and the burgeoning accessory market.

DESTIN, Florida - BOTE Board has just released their highly anticipated 2014 Catalogue. This year is shaping up to be the biggest for BOTE, who will be showcasing their new Fish, Paddle and Surf SUP's at the Surf Expo trade Show in Orlando this week, from January 9-11, 2014. 

WIERDEN, The Netherlands - Mistral reflects on its legacy in windsurfing and talks about their new range of Stand Up Paddle race boards, set to rock the world stage in 2014.

SAN DIEGO, California - Fins are one of the most crucial parts of our equipment setup, but we don't always put that much thought into what makes them tick. Without them we'd all be doing 360's on the way down a wave's face - or falling before that happens. This week we asked the new Women's Stand Up World Tour Champion, Nicole Pacelli, about her choice in fin.

SAN DIEGO, California - One of the most interesting items in the Wave Jet quiver is the rescue board, now being adopted by lifeguards across the world. This week we caught up Kelly Virgulto from Wave Jet to find out more about the rescue board and what makes it such a handy tool.

As part of the Pau Hana Surf Supply board range, Owner and shaper Todd Caranto created the Pau Hana Big EZ Hawaiian for absolute stability for all types of water—ocean, lakes, marinas, bays, and rivers.

As part of the Pau Hana Surf Supply board range, Owner and shaper Todd Caranto created the Oahu to be a true nose rider.

Yesterday was the Open Air Demo at the Outdoor Retailer summer market where more paddle boards than one can imagine were lined up along the beach for those in attendance to test and try at Pineview Resevoir in Utah. Click "Read More" to see more of the latest SUP gear!

Glide SUP currently has 3 unique river SUP boards, but to understand them, first you need to know the man who created them.  Meet shaper, Ken Driscoll.

Taylor Chaput had a problem. It was resolved after working with Ken Driscoll, the master designer and shaper, as well as a co-owner of Glide SUP.  Click "Read More" to learn the details!

Nothing takes the luster off a paddling excursion faster than a beaten up, waterlogged “SUP board” with the general maneuverability of an aircraft carrier.  Glide SUP has a solution!