Keali'i Mamala wins the prestigious SUP exhibition with an epic Pipeline Barrel

New Digital and Social Media Campaign from the World’s Leading Aquatic Brand Celebrates All Things Water and People’s Wide-Ranging Passion for Water Sports.

After its 3rd full year of production, the patented LiftSUP handle has been installed in over 60,000 boards and continues to improve the paddling experience based largely on customer feedback.

History was made Friday at Pipeline as Hawaii's best standup paddlers went to battle to compete at the Da Hui Backdoor Shootout.

NOCQUA Adventure Gear makes it Easier than Ever to Light up the Night with the New NOCQUA Sport.

Every month at Supconnect we hold a photo contest through our Facebook page. The winner for the month of December is...

Mo Freitas's edit of 2014 videos, sup surfing and racing all over the world with the waterman leagues best has just dropped.

The Annual Da Hui Backdoor Shootout will celebrate the 50th Anniversary of the Duke Kahanamoku Invitational this year with the addition of a prestigious Stand Up Paddle Invitational event.

Looking for a new travel destination to take your SUP? Look no further than Peru SUP Camp, located in the beautiful area of Chicama, Peru!

At the end of each year, SUP athlete and enthusiast, Anthony Vela, gives us a list of his Top 10 picks for events that occurred in 2014.

Fiona Wylde has joined forces with Starboard and has joined their International Team.

Zane Schweitzer stand up paddles on Thanksgiving Day at a secret spot on Maui.