Electrify your Stand-up Paddle Board this Spring with the ElectraFin™ The First Removable Electric Propulsion System for SUP.

The SUP Movie is going to premiere Thursday, December 11th at the MACC at 6:30 pm!

It’s official. The new BŌTE headquarters is now open in Ft. Walton Beach, FL. With over 40,000 sq ft of space, we have integrated a brand focused showroom, custom board production and R&D lab (The DarkRoom), executive offices, fulfillment and distribution center all under one roof.

Jon and Nicole Locke, a husband and wife duo who share the love of the ocean had an awesome time one day and wanted to share their stoke of SUP.

Iballa Moreno, an international SUP athlete, just dropped this edit of her time in the Canaries SUP surfing some fun-looking waves on her Starboard SUP. Take a look!

Legendary and world champion surfer Tom Carroll has just launched a new range of standup paddle boards. Take a look at his new TC Paddle Surfing SUP line by watching this beautiful video.

Learn about Project Origin, who’s final goal is to raise enough money to plant one million trees through adventure. Watch as Dave Cornthwaite and four  other paddlers prepare to take on the first leg of Project Origin, a 130 mile circumnavigation of Martinique using Origin inflatable paddle boards.

Tom Jones, standup paddle expedition extraordinaire, talks to Supconnect about his upcoming journey where he attempts to paddle from San Francisco, CA to Oahu, HI.

Jorge Dominguez describes Toro de Oro (in English translated as Golden Bull) in El Salvador, a relatively underrated and under surfed spot in the country.

Australian Harrison Williams thought "it would be pretty funny" to risk his life by jumping into shark-infested waters onto the carcass of a dead whale.

The Holidays aren’t right around the corner anymore, they have arrived and holiday shopping is about to commence in full force. The biggest shopping days of the year, Black Friday and Cyber Monday, to name a few, are days away, so we’ve put together the perfect gift guide of SUP accessories for the SUP’er in your life.

SIC Maui Athlete, Jeremy Riggs, recently went out for a fun Maliko downwinder on his SIC Maui board with a bunch of his friends.