Take a look at Starboard’s 2016 SUP Brand video that was recently released. Take a sneak peek at the 2017 innovations and products hitting the market soon.

During the Summer Outdoor Retailer show in Utah held in August a forum was held with stand up paddle industry leaders. The forum gathered experts and industry professionals to discuss the state of the SUP industry, safety and regulations, the future of our industry, and more!

If you’re yearning for an adventure that takes you to beautiful and untouched places, then hold on to your seat, helicopter seat that is!

A new and exciting way to workout on water, dynamic and effective classes on Stand Up Paddle Boards (SUP). Different exercises are performed on the board whilst floating on water, your balance will be challenged and fun guaranteed! The intensity of each exercise is increased, ensuring an effective workout with many health and fitness benefits.

ACA certified instructor trainers Matt Hite and Julie Roach are bringing their expertise to the U.S.V.I., St. John this January 21-28, 2017. Seven days of adventure on an island that is 7,000 acres of national park land in the month of January with crystal clear warm winter swells! Sounds inviting right? Best of all, they’re asking you to join them!

Seasons are a-changin' and the cooler weather and fall colors will be making their way to your oceans and waterways in no time. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2016 Fall SUP season, so there's sure to be something in this guide for everyone!

4th Annual Beyond the Shore Paddlefest presented by Kinecta Federal Credit Union will be lead this year by pro SUP athletes Danny Ching, Candice Appleby and Slater Trout to raise awareness and funds for charity partners: Surfrider Foundation South Bay, Marine Mammal Care Center at Fort MacArthur and Sea Shepherd Conservation Society.

Boarding Pass Excursion is a micro travel series designed to deliver stoke in 60 second bite sized pieces. The series follows Pau Hana Surf Supply founder, Todd Caranto, as he explores new places around the world to paddle and discovers the local Stand Up Paddle Boarding culture through: SUP yoga, SUP fishing, SUP surfing, and SUP Touring, always ready for a cold beer and fresh local grinds. Check out the video series below.

The LiftSUP handle has already proven to be a key tool in helping to carry and transport your paddle board from the parking lot to the water’s edge and beyond. But did you know that the LiftSUP handle is more than just a handle and can be used in a number of situations? There are actually quite a few uses for it that help to make the life of a stand up paddler easier and more fun. Here are 6 benefits of the LiftSUP handle.

As stand up paddle boarders it is our duty to do our part to keep the oceans and waterways that we play in clean. With that in mind, the folks at Starboard are starting the “Pocket of Plastic” challenge with the goal for everyone to pick up trash when out on the water.

This week at the annual Outdoor Retailer show in Salt Lake City, Utah, Supconnect announced the 2016 Gear of the Year Awards winners from our 2016 Supconnect Editor's Choice Awards.

Wedgies. Nipple peeks. Bikini plumber’s crack. Slippage, slide-age, and strap issues. Swimsuit issues. Nope I’m not talking about the Sports Illustrated ones, I’m talking about the reasons why you hate all the bikinis you own, especially for surf and SUP. I was tired of suits that fit great when they were dry, and felt like droopy wallpaper when they got wet. But once I tried Calavera Swimwear, all that changed.