Why Advertise

Audience & Technology

In an age of media revolution, you cannot afford to be left behind. As one of the original standup paddle media outlets, reaching tens of thousands of people regularly, and having over 3,000 remote media outlets throughout the worldwide web, sponsorship on My Local Lineup SUP is a must-have feature for any company seriously considering to establish, maintain, or advance its place in the stand up paddle world.

Feature Highlights
Description
	Have your logo on every page of the world's highest ranked sup site
	Deliver your campaign message thru dynamic banner formats
	Have your products featured and editorialized in the Gear Guide
	Have a commercial running in the Mecca of action sports via Cable TV
	Have a presence in over 3,000 websites & 75 countries via Sup TV
	Have the added value of being aligned with pioneers & leaders of the sport
	Have a media team working round the clock to put you on par with latest technology

World's Highest Ranked Website

Independent 3rd Party Web Rank

Alexa.com is the world’s most trusted, independent website ranking engine, gauging overall traffic to a website but without taking into account video streams. That way of measurement puts Mylocallineup.com at a fair disadvantage since it relies heavily on video content. But nonetheless, Mylocallineup.com comes out as the world’s highest ranked media site that actively covers stand up paddling.

Understanding the Ranking System

Alexa’s ranking works much like a podium, the lower the number the higher up on the podium one is, with, for example, Google standing all the way on top with a #1 ranking, followed by Facebook #2 … Twitter #12, and so on. Alexa’s ranking takes into accounts websites world wide and presents the world ranking and also regional ranking.

Comparing Web Rankings Among SUP Sites

World's First Standup Paddle TV

Benefits of Advertising on Sup TV

	Standup Paddle TV players are spread over 3,000 websites worldwide
	Standup Paddle TV episodes are seen in over 75 countries across the globe
	Each Sup TV player is a media outlet to deliver your company's name
	Your company's ad on Sup TV is delivered in motion picture and soundbite
	Research shows that video is the most forcefull & effective advertising medium
	Generate unmatched brand recognition thru message in video and audio
	Each video ad and overlay on Sup TV is delivered with a link to your website
	Your company's name delivered in-stream with video to captive audience

High-Caliber Videos

Stand Up Paddle TV, a product of My Local Lineup, was the first of its kind in the world, debuting initially on local cable television in San Diego and later made available online and world wide in response to the explosive global interest it sparked, confirming even further the broad appeal of our high-caliber video production.

Viral Capabilities

Each one of the videos can be virally distributed with a click of a button, via email, through social networks, or by embedding it on other sites (see these functions live on player).

Seen Around the World

As a result of its high-caliber content and viral capabilities, Stand Up Paddle Paddle TV has witnessed about 1,500 views a day just within the first days of launching, with over 3,000 distribution points through the world wide web and being seen in over 75 countries, arguably becoming the world's most powerful and dynamic standup paddle media plaftorm. Advertising through Sup TV is a one shot solution to getting your company's name through over 3,000 websites spanning across the globe!

Sample List of Advertising Outlets via Sup TV

This is a short sample list for illustrative purposes

Highly Comprehensive Editorial & Community Platform

Editorial Content

My Local Lineup relies on the most respected and influential players in the world of standup paddling when it comes down to its editorial content. Benefiting from its early and pivotal role in the growth of the sport, the company has a vast sup network, whose members grow the sport, spur innovation, and drive trends.

Community Platform

In addition to its editorial efforts, the company offers a robust social plaftform, which is integrated with Facebook. Many standup paddlers have expressed their frustration with Facebook in that they want to become friends with other standup paddlers, but don't want to give them access to their personal lives, with their wedding pictures, family, updates, etc. So, we've created the Facebook of SUP, where users can login with their Facebook account and befriend others where all we do is talk sup 24/7.  

Feature Chart

Editorial Content			Community Platform		Community Platform
	Exclusive Articles		Geo/Cat. Calendar		Friend's Map
	Gear Guide		User Groups		Event Registration
	Press Releases		User Profiles		Event Announcements
	How to's		User Photos		Wall Posts
	Destination		User Videos		Photo Tagging
	Profiles		User Discussions		Video Commenting
	Races		Social Maps		Photo Commenting
	Contests		Dating Engine		Article Commenting
	Standup Paddle TV		Facebook Integrated		Social Network Sharing

Added Value

Conclusion

New media is the new dominant standard by which companies either rise or fall in today’s market. And by nearly all counts, My Local Lineup SUP is undoubtedly helping lead the way on the new media of stand up paddling, whether it be on website ranking, online TV, cable TV, or the breadth of web content. Sponsorship on My Local Lineup is a must-have feature for any company seriously considering to establish, maintain, or advance its place in the stand up paddle industry