Bluerush, F-One & Manera in North America today announced a partnership to take Standup Paddleboarding (SUP), Kiteboarding and Foiling to the next level in Northern California.

Outdoor Retailer is pleased to announce an enhanced paddle initiative with new experiences to be introduced at Summer Market, July 26-29, 2017. In addition to the Open Air Demo returning to Jordanelle, there will be new clinics, education programs and networking sessions available to help drive consumer engagement and sales.

KIALOA brings their expertise in paddle design to the SUP market once again and introduces an all new entry level SUP paddle.

The International Surfing Association (ISA) has announced that men and women will participate in equal numbers for the first time at the 2017 ISA World StandUp Paddle (SUP) and Paddleboard Championship, held in Denmark from 1-10 September.

After an epic start to the 2017 season at Sunset Beach last week, the APP World Tour is proud to announce the kick off to its partnership with CBS Sports Network this week with a series of airings of its 2016 Show series.

If you could use some help in achieving your goals and want to partner with a brand that shares the same love for the water and paddling as you, Aqua Marina could be the perfect fit for you.

VIRUS Performance announced the addition of decorated professional paddler, Danny Ching to their team.

Waterman League today announced the appointment of REDTORCH as their official Digital Agency for its APP World Tour.

Seychelle Hattingh and Kody Kerbox have signed on to SIC’s Global Team, joining existing teammates Lina Augaitis, Caio Vaz, Andrea Moller, Livio Menelau, Jeremy Riggs and moving from the National Team to the Global Team, former Olympian Tamas Buday.

Already one of the biggest and paramount paddle gatherings in the world, the West Marine Carolina Cup is expanding in 2017 with the addition of a one-day retailer-only trade show, a nine-mile outrigger canoe race with six-person teams, and a 6.5-mile junior championship standup paddle board race for youth under 18.

Following in the footsteps of SUP legends Travis Grant and Titouan Puyo, NSP is proud to add New Zealand’s Marcus Hansen to their international rider lineup.

Confluence Outdoor names SUP industry veteran Rick Karr as General Manager of Boardworks, a surf and stand up paddleboard (SUP) brand out of Carlsbad, California known for its innovative and award-winning boards, paddles and accessories.