Focus Surfboards Signs Sam Pa’e

MAUI, Hawaii - Focus™ Surfboards & SUPs welcomes local Hawaiian SUP rider and expert, Sam Pa’e, to the Focus™ SUP Team Riders.   Recognized as a huge talent in SUP wave riding and sport outreach, Focus™ is thrilled to add Pa’e to their wave riding family. Sam Pa’e has as extensive a background in SUP as you can find, his goes back to 2004, the early first years of the sport.  Being a life-long wave rider and ocean enthusiast, he quickly picked up the basics of SUP riding.  Over the years, by entering local Hawaiian & mainland SUP contests, his impressive SUP skills and accomplishments have grown. Some of the contests he has competed in are big names in the SUP community, such as Duke Fest, Buffalo's Big Board Contest, China Uyemura Classics, and the Quicksilver Makahiki Games.

Says Pa’e, “I also entered a few outer island SUP events like to Naish PaddleBoard Race, and The Olukai SUP Internationals.”  In traveling to Dana Point, CA for the Rainbow Sandals Battle of the Paddle, he won 1st in his class during the open event race.  These competitions and his constant strong showings put him on a winning streak cumulating in an invitation to enter the SUP World Tour.  One of his most memorable experiences was during the 2010 Ku Ikaika Expression Session, held in Makaha on March 1, 2010.  Says Pa’e, “The waves were breaking from 10-15ft and up 25ft........HUGE!” When asked about his SUP outreach efforts, Pa’e replied, “I love to share my Mana’o (knowledge) with anyone who wants to learn.  This is something that has been passed down from my family.  The biggest favor you can ever return to someone who has given the knowledge to you is to pass it on to the next generation.  Then, it will be passed on in the future and that’s the true Aloha spirit.”

Focus™ Surfboards is a Hawaii-based, premium-quality Stand-up Paddleboard and surfboard company.  Offering one of the largest and most advanced ranges of Stand-up Paddleboards, surfboards and accessories, Focus™ products are suitable for all levels of experience and activity. We keep things simple with boards categorized as cruisers, intermediate, performance, or race boards.  Focus ™ is dedicated to the essence of wave riding, surfing and paddle boarding for all types of riders.  Life-long wave riding and surfing passion inspired the beginning of Focus™ Surf Boards. With over 25 yrs of surfing experience each, business partners Jacob Benzvi, Nitzan Benhaim and Tal Meirovitch have been part of surfing culture for well-over half their lives.  Their combined passion propelled the company to develop the Focus™ surf & stand-up paddleboards range.  These boards have exclusive board shapes and designs.  From its initial start as a great idea to now, an international wave riding presence, Focus(tm) Surf Boards is a brand created by wave riders for wave riders.

The approach is simple. Focus™ Surfboards designs, manufactures, and sells quality boards at retailers around the world.  Look out for the new Focus™ Store, located in Osaka, Japan, opening in May 2010. Focus™ designs, carves and shapes boards to their exclusive specifications reaching the surfing market with a small, dedicated team of sales reps and retailers.   Focus™ Surfboards are distributed in Hawaii, Mainland USA, Japan, Israel and soon to be fully operating in Europe.