Focus Team Rider Ikaika Kawai

MAUI, Hawaii — After being invited to the Waterman League’s 2010 SUP World Tour, Focus™ team rider Ikaika Kawai traveled to Anglet, France to compete in the 2nd leg of the tour.  His first time in France was cold, overcast, and exciting as he competed for the win against the best international surfers in the world.

For 5 days, in rough waves, frigid water and low surf, Kawai won his successive heats and placed in the 1st round of the SUP World Tour finals.  There his competition in France ended, but it was an extraordinary effort for his sophomore pro event.  

“We are very proud of Ikaika, and very impressed.  As a newcomer to pro surfing, and to make it all the way to the finals at such a tough competition is a huge accomplishment.” Focus CEO Jacon Benzvi said, “Additionally, we want to thank local Maui sponsors Da Rush, Mulligan’s on the Blue, and Mana Foods for their generous sponsorship of Ikaika’s trip to France and Tahiti.”

Focus™ Surfboards is a Hawaii-based, premium-quality Stand-up Paddleboard and surfboard company.  Offering one of the largest and most advanced ranges of Stand-up Paddleboards, surfboards and accessories, Focus™ products are suitable for all levels of experience and activity. We keep things simple with boards categorized as cruisers, intermediate, performance, or race boards. Focus ™ is dedicated to the essence of wave riding, surfing and paddle boarding for all types of riders.   

Life-long wave riding and surfing passion inspired the beginning of Focus™ Surf Boards. With over 25 yrs of surfing experience each, business partners Jacob Benzvi, Nitzan Benhaim and Tal Meirovitch have been part of surfing culture for well-over half their lives.  Their combined passion propelled the company to develop the Focus™ surf & stand-up paddleboards range.  These boards have exclusive board shapes and designs.  From its initial start as a great idea to now, an international wave riding presence, Focus(tm) Surf Boards is a brand created by wave riders for wave riders.  

The approach is simple. Focus™ Surfboards designs, manufactures, and sells quality boards at retailers around the world.  Look out for the new Focus™ Store, located in Osaka, Japan, opening in May 2010. Focus™ designs, carves and shapes boards to their exclusive specifications reaching the surfing market with a small, dedicated team of sales reps and retailers.    

Focus™  Surfboards are distributed in Hawaii, Mainland USA, Japan, Israel and soon to be fully operating in Europe. www.Focus-surfboards.com For more information, please contact Stephanie Morris at Stephanie@Focus-boards.com  or call (t) 818-759-4726