SUP Company Signs Jaime Mitchell

LAGUNA BEACH, California - Stand Up Paddle Company, Laguna Beach’s premier West Coast SUP store recently signed the world-renowned SUP athlete, critical waterman, and undisputable the world’s greatest ocean paddler Jamie Mitchell. Jamie, hailing from the town of Currumbin in the Gold Coast of Australia, is the 9-time consecutive winner of the grueling 32-mile Molokai to Oahu Paddleboard race, and was the champion of the 2009 Rainbow Sandals Battle of the Paddle in Dana Point, California. Some of Jamie’s recent noteworthy wins also include 1st in the Hennessey’s International Paddleboard Race in San Francisco and 4th in the 2010 Battle of the Paddle Hawaii. Since 2002, Jamie has won virtually every major paddleboard race he has competed in… he is incredibly devoted to his passions, and his results speak for themselves.

Jamie is the ultimate waterman, and can be seen in the lineup riding anything from his 5’10 fish to his 18’ paddleboard at any given time. Jamie lives by his personal motto “Nothing but 100%” and it shows in everything he puts his mind to. Jamie has been graced with invitations to some of the world’s most elite big wave riding events such as the 2009 Quiksilver in Memory of Eddie Aikau, Tow-in World CUP and the Maverick’s Paddle-in contest. In 2008 he was nominated in Billabong’s XXL Big Wave Awards for a massive wave ridden at Todos Santos, Mexico.

Jamie not only races, but teaches Stand Up Paddling at his Jamie Mitchell School of Paddle and Surf (www.jmsurf.com). Jamie’s wave riding craft includes tow-in boards, SUPs, foil boards, canoe surfing and shortboards. He was an ocean lifeguard for many years; this ocean awareness is extremely apparent in his waterman skills.

SUP CO could not be more stoked to have Jamie onboard. He exemplifies all we are about – “inspiring a movement” … changing lives one person at a time through the art of Stand Up Paddleboarding and the lifestyle that embodies the sport – healthy living, fitness and camaraderie.

On joining the SUP Co team Jamie said, “The SUP Co team and myself both share a passion for promoting the sport of Stand Up Paddling. SUP is such a great way for people to get out there and enjoy themselves on the water regardless of their age, skill or location. I never tire of seeing people “Walk on Water” for the first time and am pleased to be working with SUP Co to promote our sport and all the benefits that it brings through simply having fun”.

Jamie’s other sponsors include Quiksilver, Kaenon Eyewear, Surftech, Futures Fins and Waterman’s Applied Science Sunscreen. We welcome Jamie to the team with open arms and are ecstatic about the birth of this amazing partnership as our sport and brand continue to grow! “GET UP, STAND UP!”

Stand Up Paddle Company’s signature logo represents the many facets of the sport of stand up paddle boarding. The water drop as a whole signifies our commitment to give back to the community and the environment; to our family and friends, extending our intention globally. SUP CO is that “third place”.

Like water, our mission is to cleanse, refresh and rejuvenate. Our goal is to have a positive impact on each individual we touch, whether it be on rivers, streams, lakes, seas or oceans. For more information about Stand Up Paddle Company, visit www.SUPCompany.com .

Contact: Dennis Nafasi
1099 S. Coast Hwy
Laguna Beach, Ca. 92651
Ph: 949-715-4530   |   dennis@SUPCompany.com