Surftech Announces Jorcani Sports as European Distribution

CARLSBAD, California - Surf Technicians, LLC is proud to announce that it has signed a long-term agreement with premiere sports distribution company Jorcani Sports, S.L. to distribute, market and sell Surftech products throughout Europe, the Canary Islands and Scandinavia.

Jorcani has a long and successful history in the Action Sports Industry starting years ago in Snow, then Stand Up Paddling (SUP), and now Surf. They have assembled some of the best surf minds in Europe to bring new and exciting product to market. John Vance, CEO of Surf Technicians said “We have waited a long time to find the right combination of skills and water sports experience before partnering with someone in the European market. Jorcani has the perfect combination of market understanding, logistics skills, centralized location and the business knowledge that are needed to take our brands to the next level.”

Daniel Puig, Jorcani CEO said, “We entered the Snow and Outdoor markets 20 years ago, 10 years ago we expanded into the water sports market and now will add Surf to Windsurfing, Kiting and SUP. In the last few years we saw a growing opportunity in the Surf market, but we waited until we could partner with the best possible brand(s). We couldn’t have dreamed of a better fit than Surf Technicians with all its brands to fulfill this decision.

Surf Division Manager for Jorcani, Clement Morandiere said “We’re are working hard to bring the best products, sales strategies and marketing tools together to bring Surf Technicians premium products to the top of the European Surfing community opening a new chapter in our company’s history’’.

Vance continued, “Jorcani will play a pivotal role in bringing Surf Technicians proprietary constructions and world renowned brands like Sharp Eye, Stewart, Donald Takayama, Robert August, Munoz, Dick Brewer and of course Surftech to Europe.”

About Surf Technicians

Shaping the Art of Technology: SURF TECHNICIANS was founded in 1989 in a quest to find and utilize new technologies that would bring game improvement equipment to surfers of all abilities everywhere. We build boards for many of the best and most popular surfboard brands on the planet and we were the first to do it! Today we continue to employ the most advanced materials and manufacturing technics available. We continue to push every boundary utilized in manufacturing, while also attaining a high level of sustainability. We build what others can only dream of doing. Visit us at www.surftech.com for additional information.

About Jorcani

Based in Barcelona, JORCANI SPORTS S.L., for over 20 years Jorcani has been a leading Sports distribution company, servicing the European market, specifically Spain, Portugal and France for snow, outdoor, sports apparel and watersports. In our portfolio we distribute leading brands as Fischer, Smith, Level, for snow, Odlo, Montura for outdoor, Icepeak and Barts for apparel and accessories. Starboard, Severne, Airush, Mystic, Bic-Sports and now Surf Technicians in our watersports department. Customer service, logistics, technical excellence have always been our guidelines. Premium products, clean image, and active sales and marketing is our main mission.