We know that the Fusion StereoActive is arguably the best sound system for the watersports market, but do you know the behind-the-scenes story of how it all came to be?

Seasons, weather, and locations may change but one thing that should be a constant in any female stand up paddler’s set of gear should be a SlipIn Surfskin. Here’s why:

Restube, a young company from Germany, has developed the smallest and lightest inflatable life jacket ever. With the SUP scene caring more and more about safety this is a product every paddle boarder should take a look at.

Summer is at it’s end and for many that means back to work and less time in the water. We can all agree that paddle boards are not cheap and run anywhere between 8ft and 14ft tall, so finding a safe and secure place to store your board is important—and at times can be challenging.

Water sports are a great way to exercise, but in life it’s all about choices. SCUBAJET accepts the challenge and brings the most popular aquatic activities to the next level. The water sports gear impresses with an innovative design and allows to make decisions based on individual needs by combining motor power and paddling.

Kitefoil, SUPfoil, Windfoil… three new disciplines providing amazing sensations!!! Enter the world of foiling and discover the F-ONE range developed to make you fly above the water whatever your discipline. Get ready to get some Air! See the 2017 collection HERE!

Blawesome launches in crowd-funding site Kickstarter. Starting from $65 to the 200 first backers, Blawesome is the first compact, durable and portable blower that dries and deodorizes your wetsuit in just 18 minutes.

Paddle Logger has changed and undergone a re-invigoration for 2016. Keeping the stuff we like, kicking the stuff we don’t to the curb. The last 18 months or so has been a great learning curve for myself in building an app and generating a great international community of users.

The LiftSUP handle has already proven to be a key tool in helping to carry and transport your paddle board from the parking lot to the water’s edge and beyond. But did you know that the LiftSUP handle is more than just a handle and can be used in a number of situations? There are actually quite a few uses for it that help to make the life of a stand up paddler easier and more fun. Here are 6 benefits of the LiftSUP handle.

Local San Diegan, Geno Jenkins, saw a need in the surf and SUP industry and in 2006 he created a simple solution for quick and easy UV protection for boards. A simple slip on UV Cover called a Topless Boardbag and it's made in San Diego.

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2016 Spring SUP season, so there's sure to be something in this guide for everyone!

Kayalu Gear is now shipping the Kayalite‑SUP, a portable, 360° high-visibility light for stand-up paddle boards. Capable of recovering from a rollover in shallow surf or direct impact, the Kayalite-SUP represents a significant improvement over existing portable SUP night visibility solutions. Kayalu has been granted two U.S. patents for technology incorporated into the Kayalite‑SUP.