Cutting-edge surf company breaks the corporate mold with return to its riverside roots.

“Watching people accomplish their goals. Seeing hugs at the finish line and the spark of someone racing for the first time. Hearing laughter during the relays and clapping hands at the awards ceremony. Counting up the money we've raised for charity with pride.”

After years in the making, the new Gatorshell Technology is poised to be the next game changing innovation to be introduced by the Darkroom gurus at BOTE.

Kawika Matsu is currently recovering from a great white shark attack while paddle boarding in the Mid-Atlantic last week. While paddling off the coast of Ascension Island, the shark knocked Matsu off his paddle board and into the water, when it proceeded to bite him several times.

The body of a paddle boarder was discovered on Monday from Lake Tahoe, after more than a year since he went missing. Marc Ma went missing in June of 2016, while heroically trying to get help for a group of paddle boarders in need of rescue after strong winds picked up on Lake Tahoe.

What would you do if a Giant Squid started wrapping its tentacles around your paddle board like the Kraken? This video shows James Taylor handling it like a champ when an injured giant squid started wrapping itself around his Naish paddle board on the Melkbosstrand.

Jennifer Willkie Bull had a paddle she’ll never forget as she found herself surrounded by a pod of orcas while paddle boarding on Deception Pass yesterday. She was able to capture the killer whale pod surrounding her and the Sound Yoga and SUP crew on video.

Nor Cal SUP is pleased to announce that world renowned SUP paddle boarder, Slater Trout will be joining Nor Cal SUP’s 2017 PaddleSplash Festival (SUP, Kayak, and OC) on July 28-30, 2017 at Lake Natoma, in Folsom, CA.

Standup for the Cure Announces 3rd Annual Muskegon Event to benefit Susan G. Komen Michigan and Support Local Women Needing Breast Health Services

This World Ocean’s Day two teachers will complete the 1st of 12 marathons on their homemade stand up paddle board (SUP) made out of plastic bottles.

Climate change is a hot topic that’s for sure, but the reality is that most people feel pretty powerless when it comes to making a difference, and so find themselves hoping & wishing that governments will somehow fix the problem. SUPkids and Project Blue founder Linzi Hawkin discusses some ideas on how to make a change.

Bret Warner started Stand up to Alzheimer’s in 2013 as a way to help cope with his father’s Alzheimer’s diagnosis. Every year he has said he wouldn’t run another one, to which he listened the first time and took two years off, but after several location changes and help from the paddling community we are now a month away from the third event.