Aerosmith frontman, Steve Tyler, and his family go on a SUP holiday in Hawaii.  

On March 3rd, 2014, Stand Up For The Cure returns to Newport Beach for the third time. This year promises to be a bigger and more colorful day of paddling, lessons and good vibes, all in aid of combatting breast cancer.

Supconnect pays tribute to all its Photo Of The Month entrants.

Check out this awesome video of Tash Barnard demonstrating a Pilates session on the 'Hero' Starboard.

Naish's range of all-around cruising and racing boards are here. Check out the official word below for all the details.

Check out this amazing SUP tour video by Justin Pane, taking us through the Florida Keys.

Supconnect introduces Tailwind Nutrition - a no-nonsense product that gives you energy, electrolytes and hydration for training.

The week of June 13th-18th, SURFit Adventures will be heading back to Juneau, Alaska for a stand up paddleboard trip to remember. Find out how you can be a part of this amazing journey.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Here's 6 big Reasons the LiftSUP is arguably the most useful, multi-purpose and downright handy SUP accessory on the market.

Mistral releases a new revolutionary internal construction technology for Inflatable Paddleboards called iCROSS.

Check out BOTE's awesome branding video for 2014.