Get ready for an extraordinary day! The LIVE Webcast from the Surftech Shootout begins at 8AM PST today.

The Surftech Shootout and Surf & Sand Duel SUP Race, presented by SUP Magazine, will fea­ture many of the world's top SUP surfers and racers and is offering a $2,000 prize purse.  However, for those of you who can not attend in person, Supconnect is excited to bring you a LIVE WEBCAST!

On Saturday, May 4, 2013 Standup for the Cure will hold its second annual fundraising event at Newport Dunes in Newport Beach, California to support the Orange County Affiliate of Susan G. Komen for the Cure®– every $125 raised will potentially save alife by enabling a mammogram.

Many of the worlds best SUP surfers and racers will converge at Santa Cruz's infamous Steamer Lane March 22-24 to test their skill at the legendary point break.

The World Paddle Association (WPA) is proud to announce Kristin Artz as the Director of Marketing and PR effective immediately.

Toward the end of August of last year there was a huge stand up paddle event called Paddle Party 2012 that set out to break the Guinness Book of World Records for the largest stand up paddle board lesson and bring attention to Hailey's House. Click "Read More" to see the video of what took place.

Why is extreme paddler Shane Perrin so interested in helping people who need organ and tissue transplants?  He shared details in a September 2012 interview conducted by SupConnect founder Andre Niemeyer about his incredible journey on the board and in life.

In case you missed out last year, come on out and join world class elite SUP racers Candice Appleby and Anthony Vela on Saturday January 19, 2013 to refine your paddling skills.  Click "Read More" for all the details.

The last several years have seen a dramatic rise in the number of stand up paddlers racing. ·The Hanohano Huki Ocean Challenge rose from 100 SUP racers in 2010 and 170 in 2011 to 270 SUPers in 2012.  Will the trend continue in 2013? Learn more and watch the 2012 race video here.

YOLO is celebrating the one year anniversary of opening its San Diego location and the Holiday Season by offering incredible SUP Board specials! ·The sale begins now and ends January 1, 2013.

SUP'ing at La Jolla Shores, California is a perfect spot for Stand Up Paddling for both novice and expert paddlers.

One of the great things about flatwater paddling is that you don’t have to leave your furry best friend behind.· A lot of avid paddlers bring along their dogs and in some cases their cats!  Click "Read More" below to watch a super fun video of one owner and Shred Dog!