Be part of the fun of the seventh annual OluKai Ho’olaule’a from May 1-3, 2015, bringing together the world’s elite stand up paddle (SUP) and OC1 and OC2 athletes to race the legendary eight mile ‘Maliko Downwind Run’ on Maui’s north shore.

Ocean paddlers: Don’t miss your last chance to enter the seventh annual OluKai Ho’olaule’a from May 1-3, 2015, bringing together the world’s elite stand up paddle (SUP) and OC1 and OC2 athletes to race the legendary eight mile ‘Maliko Downwind Run’ on Maui’s north shore.

Aloha Was Born in Hawaii But It Is A Spirit Not Bound by Geography: OluKai Presents #AnywhereAloha. OluKai pairs influencers from Hawaii with mainlanders in California, Oregon and Florida for three part campaign.

Each May, OluKai holds its annual festival on Maui’s north shore to celebrate Hawaiian culture and the traditions that surround this community. Registration for this event is now open.