SAN DIEGO, California - On Friday, 24 January, 2014, Supconnect spent the morning with SIC Maui athlete, Georges Cronsteadt. See photos and watch the interview here.

SAN DIEGO, California - Join Supconnect today for unofficial live coverage of the Hanohano Huki ocean Challenge. We'll be at the event bright and early to bring you to one of the best races in San Diego (and one of our personal favorites of the year).

WAIKIKI, Hawaii - The trailer for 2014's Ultimate SUP Showdown web series and event is out, and you can watch it here.

SAN DIEGO, California - This coming Friday, January 2014, SIC Maui athlete and global paddle boarding ambassador Georges Cronsteadt will be in the Supconnect studio for an exclusive interview.

SAN CLEMENTE, California - January 7, 2014- SIC MAUI is proud to announce that it has signed its newest global team member, Lina Augaitis.

SAN CLEMENTE, California - SIC Maui (“Sandwich Islands Composites”) athlete, Lina Augaitis, wins Orange Bowl Paddle Championships on her Production SIC X 12 PRO.

MAUI, Hawaii - SIC Maui recently shared this epic video of its team riders flying down Maliko, Maui, showing off what the new 2014 SIC Bullet 17 and 14 V.2. can do.

LOS ANGELES, California - Join Candice Appleby, Anthony Vela and Matt Becker for a 2-day SUP racing clinic that covers everything you need to know before taking on the best.

SAN DIEGO, California - Hanohano Outrigger Canoe Club, Huki Outrigger, Maui Jim and Ocean Minded are set to host the 18th annual Hanohano Huki Ocean Challenge in Mission Bay, San Diego, on January 25th, 2014.

MIAMI, Florida - Mistral SUP proudly announces their sponsorship of the newly added Inflatable SUP Sprint Class to the 2014 Orange Bowl SUP Paddle Championship.

SAN DIEGO, California - There is big news afoot for competitive paddlers and enthusiasts. On December 31, 2013, the Stand Up Paddle Athletes Association will become "a unified voice for stand up paddle athletes, while also representing the interests of stand up paddle board officials, sponsors, media, consumers and manufacturers."

SAN JUAN, Puerto Rico - Puerto Rico - the Paddle Royal came to a dramatic finish last week, combining challenging conditions with tight races, making it one of the most memorable events of 2013. After a serie4s of tight finishes and huge performances, Danny Ching and Lina Augaitis walked away with the events top spots. With the BIC One Design World Champs preceding the event at puerto Rico's stunning Condado Lagoon, it was long weekend filled with great paddle action and good vibes.