404 is proud to welcome a new and talented member to its SUP team: Noa Hopper. Considered to be one of the next big threats in SUP racing, the 16-year-old San Diego native is one of the fastest and most committed SUP racers around.

Looking for an app that can help take your paddling to the next level? Lucky for you, the Paddle Logger might just be the app that does it for you. The Paddle Logger is quite possibly the easiest way to record your journeys on the water for whatever watercraft you may be on.

The 2015 Chucktown Showdown will be remembered for the “good news” and the “bad news.” The “good news” was that there was a cool northerly breeze blowing through Charleston on a very mild mid-September day. With lower humidity levels and temps in the low 80’s, competitors could go all out without the fear of overheating in the normally sultry low country environment. The “bad news” was that this “breeze” was sustained at 20 with 25 knot gusts, making for quite a challenge on the 9-mile Battery Course (Elite).

World explorer and Starboard SUP ambassador Bart de Zwart just finished up a 2-day self-supported expedition race on the Muskoka River. Bart de Zwart took part in the Muskoka X Coureur de Bois challenge which he describes as a "race different from anything else." See his story from the race here.

Starboard Apparel is proud to announce the release of the All Star SUP Suit, a brand that is part of the ongoing evolution of modern day water-sports as pioneers and innovators. Developed with the most advanced ultra flex technology on the market, this suit is set to change the way people paddle in cold water climates.

Elite & Open SUP Races combined with the Largest SUP Yoga Event to raise awareness and funds for the ocean charities Surfrider South Bay, 5 Gyres & Marine Mammal Care Center Announced by Pro Ocean Athlete, Anthony Vela with a $1500 Purse Prizes for SUP Elite Racers.

Among all of the madness from the Surf Expo and tradeshow hysteria, we've recently been informed of Werner Paddles' entire new paddle and design lineup for 2016, and it looks superb! As a brief background, Werner Paddles is a family-owned business that has been handcrafting paddles in the USA for 50 years, so they've had quite a good amount of time to fine-tune and perfect their craft.

YOLO Board Elite Racer Garrett Fletcher Places 1st in the Big River Regional. The newest member of the YOLO Board Race Team turns in an impressive performance in the 13 mile WPA sanctioned race down the Mississippi River.

Kai Lenny and Candice Appleby take top honors at stop #2 of the 2015 Stand Up World Series at the Victoria Cup Hayama Pro. Check out the full report, photos and highlights courtesy of the Waterman League.

The 2015 Naish Columbia Gorge paddle challenge was bigger than ever this year as elite and amateur athletes alike came together to conquer the Gorge. Conditions were harsh over the weekend as the winds weren't as strong as many would have hoped and nearby fires created a lot of smoke in the air causing for a strenuous time for the athletes.

The World's best are heading to the land of the rising sun in two weeks time for the next stop on the 2015 Stand Up World Series.

The 5th Annual Naish Columbia Gorge Paddle Challenge scheduled for this weekend August 22-23, 2015 will feature a weekend of exciting Stand Up Paddle Board Racing. This event will draw recreational and professional competitors from around the world including the continental U.S., Hawaii, Canada, and Australia.