In SIC Maui's new Inspire Series they highlight stand up paddle atheletes around the world with inspirational stories. In this episode they highlight Florida's Bri Andrassy.

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, accessories, and of course boards for everyone from a beginner to the advanced SUP'er for the 2021 Spring paddle boarding season, so there's sure to be something in this guide for everyone!

We love that brands share their awesome content on Instagram for all of us to see because you best believe we have been looking! Below we’ve made a list of our favorite stand up paddle board brands that we think are worth following on Instagram.

2020 was a year full of adventure, thrills, learning, and more. There were a few trends that caught on this year that caught the attention of our editorial staff here at Supconnect. Here are 5 of the biggest trends of 2020

With the gift-giving holidays in full swing, it's time to think about getting something awesome for the SUP'er in your life so here at Supconnect, we've put together a gift/gear guide of the newest and coolest items to have recently hit the shelves and racks on the SUP market. If you're looking for something to get for your lover, mother, brother, sister, friend, or anyone for that matter this holiday season, this guide will be perfect for the stand up paddler in your life. And who's to say you can't get a little something for yourself, 'Tis the season after all!

SUP shop owner and extreme paddleboard racer, Scott Baste joined with John Knippers of Oklahoma and set a new record in the paddle racing world.

Seasons are a-changin' and the cooler weather and fall colors will be making their way to your oceans and waterways in no time. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2020 Fall SUP season, so there's sure to be something in this guide for everyone!

On Sunday 26th July 2020, Jordan Wylie (36) from Blackpool, Lancashire left the Essex shores in an attempt to be the first person in the world to Stand-Up Paddleboard (SUP) around Great Britain, a complete circumnavigation of over 2,000 miles of paddling.

Participants from 38 states and 8 countries joined together virtually with the common mission to put an end to breast cancer.

For the third year in a row St. Jean de Monts held one of the best Grand Slam events of the season. This year with all the challenges with the pandemic, it was amazing to finally see a large event happen.

For the third straight year, SIC Maui's RS standup paddle board has been awarded 'Best Race Board' in the Supconnect Awards. Take a deep dive into the 2020 RS.

With the 11th Annual Supconnect Awards wrapped up and the winners announced we here at Supconnect wanted to give you a bit of insight on the deciding factors that led to the choosing of this year’s winners.