SIC Maui just announced that champion paddler Lincoln Dews from Australia is joining their global team. SIC Maui also announces its full 2020 Global Team roster.

A crisp and overcast morning transformed into a warm, sunny day as paddlers in Southern California and beyond gathered at Mission Bay in San Diego for the 25th Annual Hanohano Huki Ocean Challenge.

We're taking a look at 10 of the biggest SUP stories from 2019.

In 2019 there were incredible performances and feats that we didn’t know were possible. Here we list the top 7 most inspirational athletes and performances of 2019.

It was an emotional moment as one of America's greatest paddling talents, SIC Maui's Seychelle Webster was able to secure her maiden World Title in Paris, with a flawless victory in the sprints, giving her three sprint wins for her first season on Tour, securing the 2019 Sprint Racing Title in the process.

With the gift-giving holidays right around the corner, it's time to think about getting something awesome for the SUP'er in your life so here at Supconnect, we've put together a gift/gear guide of the newest and coolest items to have recently hit the shelves and racks on the SUP market. If you're looking for something to get for your lover, mother, brother, sister, friend, or anyone for that matter this holiday season, this guide will be perfect for the stand up paddler in your life. And who's to say you can't get a little something for yourself, 'Tis the season after all!

Team Spain claimed their second Gold Medal of the 2019 Surf City El Salvador ISA World SUP and Paddleboard Championship in the Team Relay.

The 2019 Surf City El Salvador ISA World SUP and Paddleboard Championship kicked off in dramatic fashion on Sunday and awarded the first Gold Medals of the event in the SUP Sprints.

SIC Maui, and the WPA (World Paddle Association) announce an all-new ONE CLASS SUP racing series. One Class racing made its debut in an exhibition event in May at the 2019 Salt Life Cup in Columbus, Georgia.

It was an epic final day of action at the New York SUP Open, as crystal clear blue skies and perfect conditions greeted the APP World Tour athletes as they assembled in front of one of the most recognizable skylines in the World: Manhattan, New York for the final showdown of this mega event that is stop #2 of the 2019 APP World Tour.

A day of sprint racing in and out of the surf in Long Beach, NY with the world’s finest stand up paddle athletes results in a day of non-stop adrenaline and excitement.

After more than 6 weeks of deliberation the staff here at Supconnect is excited announced the 2019 Gear of the Year Awards winners from our 10th Annual Supconnect Awards. As a brief background of the Gear of the Year awards, there were 9 categories for products to be nominated and an additional Overall gear winner.