Standup for the Cure Announces 3rd Annual Muskegon Event to benefit Susan G. Komen Michigan and Support Local Women Needing Breast Health Services

Surf Expo, the largest and longest running watersports and beach lifestyle tradeshow, announced today their Demo Day on September 6, 2017 will be held at a new location, Bill Frederick Park at Turkey Lake in Orlando, Florida, less than 10 miles from the Orange County Convention Center.

Bret Warner started Stand up to Alzheimer’s in 2013 as a way to help cope with his father’s Alzheimer’s diagnosis. Every year he has said he wouldn’t run another one, to which he listened the first time and took two years off, but after several location changes and help from the paddling community we are now a month away from the third event.

The world famous Santa Monica Pier announced CLIF Bar & Company, leading maker of nutritious and organic food to feed and inspire adventure, the title partner of the annual Santa Monica Pier Paddleboard Race and Ocean Festival.

Nor Cal SUP is excited to announce the next two races of the #PaddleSplash Festival to be held on beautiful Lake Natoma, in Folsom, California on July 28-30 and September 23, 2017.

Red Paddle Co, the world’s most popular inflatable stand up paddle board brand, is giving consumers across North America the opportunity to put its boards to the test during the 2017 Summer Demo Tour. Paddlers can also try their hands at testing out the tour’s co-sponsor FUSION’s STEREOACTIVE. The 42-stop tour will kick off on May 12th, 2017 in Seattle, WA.

Just days after the shark attack at San Onofre that left a San Diego woman to fight for her life, shark sightings and even aggression seem to have spiked in the region. Just this week a 48-hour warning was issued in the same area where the recent attack happened. And what’s more, the sharks have been seen in groups.

Over the weekend at one of Southern California’s most well-known places for surfing and stand up paddling, San Onofre, a beachgoer’s worst nightmare happened: someone was attacked by a shark.

The 9th Annual OluKai Ho‘olaule‘a made event history as Kanaha Beach Park was the start and finish of this prestigious paddling race. Australia’s James Casey and New Zealand’s Annabel Anderson took home victories in the Elite SUP Divisions.

In one of the most action-packed races of all time, defending champions Titouan Puyo and Annabel Anderson were crowned the 2017 Carolina Cup Champions.

Six-time Stand Up Paddle (SUP) Boarding World Champion, Kai Lenny, recently completed a challenging downwind journey across the Hawaiian Islands in an effort to raise awareness around the rising issue of plastic pollution.

The Carolina Cup has consistently been a major paddle boarding event that attracts both elite and amateur athletes from around the globe. Attendance records are broken year after year and the event has become the place where standup paddlers come to test their grit and compete against the best in the World. 2017 is expected to be another record-breaking year and with the caliber of athletes in attendance there will be no shortage of excitement. Here are our predictions for how the event will unfold in 2017.