KIALOA Launches Brand Extensions To Support New Mission

BEND, Oregon – KIALOA, building innovative Outrigger, Dragon and SUP paddles for over 24 years introduces inflatable boards, canoe and kayak paddles to support their new mission of “producing the best products for paddlers.”

Premiering at Outdoor Retailer Summer Market, and again at Surf Expo, KIALOA is currently unveiling several new products. Inflatable stand up paddle boards, the Waikiki and Napali, join the initial soft top, Aloha offering. Canoe paddles are back with a unique length adjustment feature and our durable Fibrlite™ blade. And all new kayak paddles are unveiled, again with Fibrlite™ blades and a great low angle blade shape. Updated KIALOA apparel continues to support the brand with paddling specific imagery and technical race jerseys.

“The new mission statement, 'To provide the best products for paddlers through innovative design, selective materials and a lean manufacturing process,' has created a huge opportunity for us” says, Jim Miller, KIALOA’s Director of New Business Development. “We have taken a look at our core competencies and found as a design centered company we have a lot to offer paddlers. We are coming to market in 2016 with two great new SUP inflatable board options, kayak & canoe paddles and an apparel line that all merchandise beautifully together and will help our retailers create a KIALOA brand story for their store,” says Miller.

KIALOA is inviting their dealers to make an appointment with their reps to view the full line at Surf Expo (Booth #273/275).

See more SUP Industry News here. 

About KIALOA

The KIALOA employees live like they paddle by following the guiding principles of their core values: Po'okela (excellence), Laulima (teamwork), and Mālama (stewardship). These values drive everyday decisions, and were born out of the employees’ paddling experiences. The energy created by like-minded people can lead to amazing things. At KIALOA, the team understands what it takes to make something big, move forward and make it happen. They are honored to do their part to help and appreciate those who have helped along the way.