LiftSUP Helps Annabel Anderson Get A Handle On Victory

WRIGHTSVILLE BEACH, North Carolina - Why did Annabel Anderson run across the finish line with the "pink panther" board from Lahui Kai when she won her 4th consecutive Carolina Cup Graveyard Race?…Because she can, thanks to the LiftSUP handle!

From recreation to race, beach to bay the LiftSUP handle helps users maintain better control of their board, just ask Annabel! When not being used to comfortably carry your board the LiftSUP handle stows flush with the deck eliminating any large openings that could catch toes, feet, water shoes, paws etc. Oh yeah, and when the winning calls for celebration just run any ol' cable lock through the handle to help secure your board from aggressive paparazzi or stalkers…and proceed to party!

“Carrying stand up boards is hard enough,” said SUP Think Tank ambassador Annabel Anderson. Annabel continues, “It's why I've had LiftSUP handles in all my boards since the very beginning! As soon as we put LiftSUP handles in my boards, carrying them became so much easier and "finger fatigue" fast became a thing of the past. Most people wouldn't think twice about running up the beach with their board after of two hours of brutal racing around the waters of North Carolina, but having a LiftSUP handle meant I could and could do it with ease! All my boards have them, yours should too. I promise that your fingers will love you for it.”

Annabel Anderson with LiftSUP handle in tow. | Photo Courtesy: Wrightsville Beach Paddle Club

To learn more about the LiftSUP handle from SUP Think Tank, click HERE.

About SUP Think Tank

SUP Think Tank (STT) was born In 2010, by the creative minds of Matt Friedman and Brian Szymanski. In 2011 Friedman and Szymanski realized something was fundamentally missing from the SUP board transportation equation, and the LiftSUP board handle concept was born. After intensive design, engineering and some of the most rigorous testing available, LiftSUP came to be. It was an immediate industry game changer as the first ever, reinforced, injection molded handle designed specifically for standup paddleboards. Soon after, ConnexSUP, an on-board universal accessories mounting system was created and many of the leading boards in the industry now have either the LiftSUP handle or ConnexSUP mounting system or both!