London SUP Open Expands to Fitness Festival

ERICEIRA, Portugal - The APP World Tour is proud to announce an exciting new partnership for its London SUP Open with Hackney Festival of Fitness, Virgin Sport’s signature event combining running and fitness experiences with community celebration.

Following a successful first year for the London SUP Open that brought an exciting SUP event to one of the world's most iconic cities, featuring everything from World Championship Tour competition to fun racing for all, introductory clinics and SUP Yoga, the APP World Tour is partnering with Hackney Festival of Fitness to provide accessibility and opportunity for people from all walks of life to paddle and to further develop the sport's presence in the UK's Capital City.

Hackney Festival of Fitness is the UK’s largest outdoor fitness festival and home to the Hackney Half, a race that cruises through London’s most creative borough, flush with vibrant street art and local charm. There will be a line up of high and low intensity fitness sessions taking place throughout the weekend, including Virgin Active, Ministry of Sound Fitness, DJ Melody Kane, Fight Klub, Sweat and Sound, and many more.

London SUP Open 2018. | Photos courtesy: APP World Tour

In 2019, Virgin Sport and the APP World Tour will come together to expand the offering of fitness and general sports activities on offer at Hackney Festival of Fitness, to include SUP Clinics (both introductory and advanced), SUP Yoga, and youth clinics taking place in APP’s pop-up 20 metre pool at the festival village, as well as exploratory paddles down the beautiful waterways that encircle Hackney Marshes.

From a competitive standpoint, there will be both fun and serious racing for all, from newcomers to the sport right up to professional level competition on the APP World Tour. See below for more info and for registration (that is now open) and all things London SUP Open, please go to londonsupopen.com, and for the APP World Tour go to appworldtour.com.

Hackney Festival of Fitness will take place from 17-19 May 2019. Day tickets and multi-day packages are on sale now from £15. Visit virginsport.com/hackney

London SUP Open 2018. | Photo Courtesy: APP World Tour

About the APP World Tour and Waterman League International

The APP World Tour is the Professional World Championship Tour for the Sport of Paddlesurfing (also known as SUP / Stand Up Paddling / Paddleboarding), officially sanctioned by the IOC recognized Federation for Surfing Sports, the ISA (International Surfing Association). Re-branded in 2017 as the APP World Tour (previously known as the Stand Up World Tour and Series) the APP has been crowning the sport’s World Champions for both Men & Women across Racing and Surfing since 2010.