OluKai Launches #AnywhereAloha in Los Angeles. Brand Spreads Aloha in Los Angeles Celebrating Campaign Launch with Music, Drinks and Live Mural Art Honoring Polynesian Culture.

Hawaii's World Tour Opener draws record viewing online, sees dramatic action and crowns 2 worthy Champions. Also, an update on the upcoming event in Brazil.

Laird Hamilton, one of the best watermen in the world, has been down in New Zealand doing what he does best and has been featured as an ultimate waterman in preparation for the upcoming event.

Aloha Was Born in Hawaii But It Is A Spirit Not Bound by Geography: OluKai Presents #AnywhereAloha. OluKai pairs influencers from Hawaii with mainlanders in California, Oregon and Florida for three part campaign.

There's only one way to warm up on your layday's during competition, and that's to go get wet. Rogue team riders Josh Riccio and Kainoa Hauanio find some uncrowded surf during their multiple day wait for their round 3 heats at the Sunset Beach Pro.

On the final day of competition at the Master of the Ocean competition, amazing stand-up paddler, surfer and windsurfer Zane Schweitzer hauled in the title for the second consecutive year, highlighting the extremely high level of this water athlete.

Sikk Shades® – a new line of performance eyewear for the action sports market – officially launches today. Developed by former Pro BMX Rider Eddie Bauer Jr., along with some of the industry’s top eyewear designers, Sikk Shades’ flagship frames, the Huckleberry and Qualifier (starting at $119.99) are now available online and in select retailers nationwide.

15 year-old current Women's Stand Up World Champ, Izzi Gomez, has just announced her addition to the Go Pro team. Go Pro, one of the leading forces in the action-sports world has an impressive roster of athletes and Izzi Gomez joining the team adds to their domination in their space.

The second day of the 2015 Master of the Ocean started with a slight breeze and some nice swell; the sun came out early and strong, making conditions great for the semifinals of the surf and stand-up paddle categories for overall competitors in the morning.

If you've worn a wetsuit before, you know what a pain it can be to wriggle out of it when you're soaking wet, especially if your extremities are numb from icy water. Enter WETSOX, a thin, split-toe sock made from rashguard-like material that makes slipping in and out of your wetsuit and booties super easy.

The best wave riders from all over the world have been traveling these last few days to the North Coast of the Dominican Republic to compete from tomorrow onwards in the world’s most complete ocean competition: the Master of the Ocean.

Seven surfers team up to paddle a 17-foot "Supsquatch" board into a set wave at Makaha, Hawaii on February 14, 2015. The ride has been entered in the Billabong Ride of the Year category of the 2015 XXL Big Wave Awards.